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ECB to invest £50m in transforming women's cricket
POSTED 09 Oct 2019 . BY Tom Walker
The funding forms part of an ECB action plan to make cricket a gender-balanced sport

To truly transform women’s and girls’ cricket, we must now move from targeted standalone programmes to addressing the whole pathway as one
– Clare Connor
The England and Wales Cricket Board (ECB) has pledged to transform women's cricket by investing up to £50m in the women's game over the next five years.

Around £20m will be invested over the next two years, with the total of £50m expected to be reached by 2024.

Funding will be targeted to enable cricket organisations to recruit more dedicated resources for the women's game, improve the female player experience and increase the opportunities for women to build careers in the sport.

ECB has also made a commitment to fund of 40 full-time professional, domestic contracts for women players. These contracts will be in addition to the existing England Women Centrally Contracted players.

The funding forms part of an ECB action plan to make cricket a gender-balanced sport – in which men's and women's cricket are treated equally.

The 10-point action plan aims to transform all elements of women’s and girls’ cricket in England and Wales – from increasing engagement and growing representation to improving opportunities across the game.

The plan focuses on five key objectives:

Participation: To increase the number of women and girls playing cricket recreationally

Pathway: To develop aspiring female cricketers (U11-17) as players and people

Performance: To drive the performance of England women’s cricket through a new semi-professional, eight region structure

Profile: To elevate the profile of women’s cricket through The Hundred, the England Women’s team and the elite game

People: To increase the representation of women across the cricket workforce

The plan has been published following two years of consultation with all 38 Counties and Cricket Wales, and detailed analysis of thousands of survey responses from the recreational and elite game.

To test some of the recommendations for the recreational game, ECB has run pilot programmes with over 600 cricket clubs to better understand the essential criteria in creating the most sustainable women’s and girls’ clubs.

"I've never been more excited by the opportunity in front of us right now," said Clare Connor, ECB's managing director for Women’s Cricket.

“Recent initiatives have given women and girls more opportunities to play, such as All Stars Cricket for 5-8-year-olds, the South Asian female activators programme, and the Kia Super League for our most talented domestic cricketers. But to truly transform women’s and girls’ cricket, we must now move from targeted standalone programmes to addressing the whole pathway as one.

“We have an amazing opportunity to make cricket the sport we want it to be - a sport that is modern, innovative and inclusive. I have been so heartened by the level of enthusiasm, commitment and support for this plan from everyone involved in cricket.”

ECB chief executive Tom Harrison added that transforming women’s and girls’ cricket is one of six priorities within the ECB’s Inspiring Generations strategy for 2020-2024.

“During the development of Inspiring Generations, and extensive conversations and research across the game, the strong appetite to transform cricket’s relationship with women and girls was abundantly clear," Harrison said.

“There is tremendous energy across the cricket network to pursue the game’s largest growth opportunity and to increase the number of women and girls playing, watching and volunteering at every level of the game.

“This plan, formed in collaboration with the whole cricket network, and supported by our commercial and media partners, represents a crucial step in achieving our ambition of making cricket a gender-balanced sport.”
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NEWS
ECB to invest £50m in transforming women's cricket
POSTED 09 Oct 2019 . BY Tom Walker
The funding forms part of an ECB action plan to make cricket a gender-balanced sport
To truly transform women’s and girls’ cricket, we must now move from targeted standalone programmes to addressing the whole pathway as one
– Clare Connor
The England and Wales Cricket Board (ECB) has pledged to transform women's cricket by investing up to £50m in the women's game over the next five years.

Around £20m will be invested over the next two years, with the total of £50m expected to be reached by 2024.

Funding will be targeted to enable cricket organisations to recruit more dedicated resources for the women's game, improve the female player experience and increase the opportunities for women to build careers in the sport.

ECB has also made a commitment to fund of 40 full-time professional, domestic contracts for women players. These contracts will be in addition to the existing England Women Centrally Contracted players.

The funding forms part of an ECB action plan to make cricket a gender-balanced sport – in which men's and women's cricket are treated equally.

The 10-point action plan aims to transform all elements of women’s and girls’ cricket in England and Wales – from increasing engagement and growing representation to improving opportunities across the game.

The plan focuses on five key objectives:

Participation: To increase the number of women and girls playing cricket recreationally

Pathway: To develop aspiring female cricketers (U11-17) as players and people

Performance: To drive the performance of England women’s cricket through a new semi-professional, eight region structure

Profile: To elevate the profile of women’s cricket through The Hundred, the England Women’s team and the elite game

People: To increase the representation of women across the cricket workforce

The plan has been published following two years of consultation with all 38 Counties and Cricket Wales, and detailed analysis of thousands of survey responses from the recreational and elite game.

To test some of the recommendations for the recreational game, ECB has run pilot programmes with over 600 cricket clubs to better understand the essential criteria in creating the most sustainable women’s and girls’ clubs.

"I've never been more excited by the opportunity in front of us right now," said Clare Connor, ECB's managing director for Women’s Cricket.

“Recent initiatives have given women and girls more opportunities to play, such as All Stars Cricket for 5-8-year-olds, the South Asian female activators programme, and the Kia Super League for our most talented domestic cricketers. But to truly transform women’s and girls’ cricket, we must now move from targeted standalone programmes to addressing the whole pathway as one.

“We have an amazing opportunity to make cricket the sport we want it to be - a sport that is modern, innovative and inclusive. I have been so heartened by the level of enthusiasm, commitment and support for this plan from everyone involved in cricket.”

ECB chief executive Tom Harrison added that transforming women’s and girls’ cricket is one of six priorities within the ECB’s Inspiring Generations strategy for 2020-2024.

“During the development of Inspiring Generations, and extensive conversations and research across the game, the strong appetite to transform cricket’s relationship with women and girls was abundantly clear," Harrison said.

“There is tremendous energy across the cricket network to pursue the game’s largest growth opportunity and to increase the number of women and girls playing, watching and volunteering at every level of the game.

“This plan, formed in collaboration with the whole cricket network, and supported by our commercial and media partners, represents a crucial step in achieving our ambition of making cricket a gender-balanced sport.”
RELATED STORIES
ECB and Premier League launch joint venture to promote diversity at primary schools


The England and Wales Cricket Board (ECB) and Premier League are partnering to encourage primary school children across England and Wales to celebrate diversity.
ECB chief: 'Unforgettable summer of cricket' a once-in-a-generation opportunity for sport


A memorable summer of international cricket for England concluded on 15 September with the men's team securing victory in the final Ashes Test to claim a 2-2 series draw against Australia.
MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
England women win broadcasting deal after Cricket World Cup success


Women’s cricket will be shown on terrestrial television for the first time after the England and Wales Cricket Board (ECB) signed a landmark deal with Channel 5.
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