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EMD UK launches Classfinder to make 'finding exercise sessions as easy as ordering a pizza'
POSTED 09 Sep 2019 . BY Tom Walker
Classpass will feature more than 40,000 classes across the UK, ranging from HIIT to Yoga
A new directory of group fitness classes – claimed to be the largest of its kind – aims to make it easier for people to find suitable exercise sessions.

Featuring more than 40,000 classes across the UK, the new Classfinder will allow users to view nearby classes using their postcode. It will present a list of available activities and contact details for the instructor or organiser.

The platform, launched by EMD UK – the national governing body for group exercise – contains seven key group exercise discipline filters, including cardio, strength and conditioning and dance fitness. Users can also filter classes to include classes suitable for their specific needs, such as classes designed for new mothers or for those over 60.

Development work for Classfinder has received funding from Sport England and it has also been made open data-enabled through a partnership with the Open Data Institute (ODI).

The open data aspect will allow Instructors, leisure operators and other physical activity organisations open their class data via the ODI to automatically be seen in active searches.

“Classfinder revolutionises the way people search for group exercise classes," said Shelley Meyern, head of business development for EMD UK.

"No longer do you have to visit two, three, four different websites before finding the class you want – an extensive list of local classes can be displayed to the user in one place.

"This is a great tool to reach those who don’t know where to start with exercise, whether they are complete beginners or looking for a new challenge.”

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  Search begins for new EMD UK chief exec as Ross Perriam announces departure


EMD UK chief executive Ross Perriam has announced he will step down from his role in June 2019 – igniting a search for his replacement.
  Consumer launch of Class Finder confirmed for 'early 2019'


EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise platform' – to consumers in the new year.
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Jobs    News   Products   Magazine
NEWS
EMD UK launches Classfinder to make 'finding exercise sessions as easy as ordering a pizza'
POSTED 09 Sep 2019 . BY Tom Walker
Classpass will feature more than 40,000 classes across the UK, ranging from HIIT to Yoga
A new directory of group fitness classes – claimed to be the largest of its kind – aims to make it easier for people to find suitable exercise sessions.

Featuring more than 40,000 classes across the UK, the new Classfinder will allow users to view nearby classes using their postcode. It will present a list of available activities and contact details for the instructor or organiser.

The platform, launched by EMD UK – the national governing body for group exercise – contains seven key group exercise discipline filters, including cardio, strength and conditioning and dance fitness. Users can also filter classes to include classes suitable for their specific needs, such as classes designed for new mothers or for those over 60.

Development work for Classfinder has received funding from Sport England and it has also been made open data-enabled through a partnership with the Open Data Institute (ODI).

The open data aspect will allow Instructors, leisure operators and other physical activity organisations open their class data via the ODI to automatically be seen in active searches.

“Classfinder revolutionises the way people search for group exercise classes," said Shelley Meyern, head of business development for EMD UK.

"No longer do you have to visit two, three, four different websites before finding the class you want – an extensive list of local classes can be displayed to the user in one place.

"This is a great tool to reach those who don’t know where to start with exercise, whether they are complete beginners or looking for a new challenge.”

RELATED STORIES
EMD UK appoints Marcus Kingwell as CEO


EMD UK, the national governing body for group exercise, has appointed Marcus Kingwell, the current managing director of AoC Sport, as its CEO.
Search begins for new EMD UK chief exec as Ross Perriam announces departure


EMD UK chief executive Ross Perriam has announced he will step down from his role in June 2019 – igniting a search for his replacement.
Consumer launch of Class Finder confirmed for 'early 2019'


EMD UK will launch its Class Finder database – described as ‘an Expedia-style group exercise platform' – to consumers in the new year.
Exercise, Move, Dance Partnership rebrands as EMD UK


Exercise, Move, Dance Partnership (EMDP) - the national governing body for group exercise - has rebranded itself as EMD UK.
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Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
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