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Cate Atwater: Leisure sector is in a "race to the bottom"
POSTED 04 May 2019 . BY Andy Knaggs
Community Leisure UK's focus is on driving greater impact for its member leisure and culture trusts

The challenges are significant, while the need for services is increasing right across the life course
– Cate Atwater
Procurement practices are driving a race to the bottom in the delivery of public leisure services, according to Community Leisure UK CEO Cate Atwater.

Her organisation is the membership association representing charitable leisure trusts in the UK, and was known as Sporta until a recent rebrand.

Speaking in an exclusive interview in Sports Management, published in Issue 1 2019, Atwater said she was worried about the pressures being put on the delivery of public leisure services, stating that "public services right across the board are under significant strain to achieve the same or even more, with less financial investment".

"The challenges are significant, while the need for services is increasing right across the life course," she said. "Every public service is under pressure, and in leisure we’re in a race to the bottom driven by procurement practice."

Atwater also called for more support for local authorities in making "longer-term, insight-driven and outcomes-based decisions" in relation to public leisure services, focusing on areas such as partnership, collaboration and building trust and co-ownership. She went on to express the need for central leisure policy "ownership" and long-term strategising, to enable services to develop and be supported in the future.

Making public leisure services a statutory service would provide "central government oversight, care and ownership, and would drive a need for collaboration", she said.

To read the full article see Issue 1 2019 of Sports Management here
RELATED STORIES
  FEATURE: Interview: Cate Atwater


Sporta’s rebrand to Community Leisure UK will better
  Sporta rebrands as Community Leisure UK


Sporta, the body representing charitable leisure trusts across the UK, has rebranded as Community Leisure UK, as part of efforts to "tackle a false perception of being a solely sport-focused body". According to CEO Cate Atwater, the new name "better reflects" members’ focus on improving the physical and mental health and wellbeing of communities across the UK. "The new name, brand and proposition for the association came from bespoke research and is far more representative of our members’ work," she said.
  New Sporta chief focused on survival of trusts


Newly appointed Sporta chief executive Cate Atwater has admitted her members face a “worrying landscape” as economic pressure mounts in the charity sector.
  Leisure and culture trusts recognised at Sporta UK Awards


Jubilee Hall Trust won two accolades at the Sporta UK Awards 2017 during a ceremony which recognised the work of charitable enterprises that help improve the nation's health.
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NEWS
Cate Atwater: Leisure sector is in a "race to the bottom"
POSTED 04 May 2019 . BY Andy Knaggs
Community Leisure UK's focus is on driving greater impact for its member leisure and culture trusts
The challenges are significant, while the need for services is increasing right across the life course
– Cate Atwater
Procurement practices are driving a race to the bottom in the delivery of public leisure services, according to Community Leisure UK CEO Cate Atwater.

Her organisation is the membership association representing charitable leisure trusts in the UK, and was known as Sporta until a recent rebrand.

Speaking in an exclusive interview in Sports Management, published in Issue 1 2019, Atwater said she was worried about the pressures being put on the delivery of public leisure services, stating that "public services right across the board are under significant strain to achieve the same or even more, with less financial investment".

"The challenges are significant, while the need for services is increasing right across the life course," she said. "Every public service is under pressure, and in leisure we’re in a race to the bottom driven by procurement practice."

Atwater also called for more support for local authorities in making "longer-term, insight-driven and outcomes-based decisions" in relation to public leisure services, focusing on areas such as partnership, collaboration and building trust and co-ownership. She went on to express the need for central leisure policy "ownership" and long-term strategising, to enable services to develop and be supported in the future.

Making public leisure services a statutory service would provide "central government oversight, care and ownership, and would drive a need for collaboration", she said.

To read the full article see Issue 1 2019 of Sports Management here
RELATED STORIES
FEATURE: Interview: Cate Atwater


Sporta’s rebrand to Community Leisure UK will better
Sporta rebrands as Community Leisure UK


Sporta, the body representing charitable leisure trusts across the UK, has rebranded as Community Leisure UK, as part of efforts to "tackle a false perception of being a solely sport-focused body". According to CEO Cate Atwater, the new name "better reflects" members’ focus on improving the physical and mental health and wellbeing of communities across the UK. "The new name, brand and proposition for the association came from bespoke research and is far more representative of our members’ work," she said.
New Sporta chief focused on survival of trusts


Newly appointed Sporta chief executive Cate Atwater has admitted her members face a “worrying landscape” as economic pressure mounts in the charity sector.
Leisure and culture trusts recognised at Sporta UK Awards


Jubilee Hall Trust won two accolades at the Sporta UK Awards 2017 during a ceremony which recognised the work of charitable enterprises that help improve the nation's health.
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KX Chelsea invests £15 million to upgrade its wellness offering
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