Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Tony Robbins teams up with rapper Pitbull to launch new boxing fitness brand
POSTED 12 Apr 2019 . BY Tom Walker
Tony Robbins (right) rapper Pitbull (left) will open the first Grit Bxng studio in June
Self-styled life coach 'guru' Tony Robbins and American rapper Pitbull have partnered with entrepreneur Bill Zanker – founder of training company The Learning Annex – to launch a new boxing fitness chain.

Grit Bxng is set to open its first location in New York, US in June and its offer is based on a 50-minute signature method delivering HIIT group classes, with the "fundamentals of boxing at its core".

The 5,000sq ft club's interior will feature giant video screens and a light and sound system designed to make a workout feel like a night out.

Classes will take place in a three-module studio with treadmills, punching bags and benches.

The classes will combine music playlists curated by Pitbull and motivational content – featuring Robbins – beamed on giant video screens.

"My life is about working with people to change their bodies, change their relationships, and change their lives," Robbins said.

"Grit Bxng will provide a space and experience unlike any other."

Pitbull – whose real name is Armando Perez – added: "With each new project I approach, the words 'you can't' and 'no' are just motivators that propel me to succeed and fuel my fire.

"That mentality is exactly what Grit Bxng embodies to me."
RELATED STORIES
  Tech billionaire Tim Draper joins newly launched Grit Bxng as investor


American venture capitalist and tech billionaire Tim Draper has joined the team of investors behind newly launched luxury group fitness boxing chain Grit Bxng.
MORE NEWS
Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
+ More news   
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Fleet
Fitness Motivator and Personal Trainer
Everyone Active
Salary: £Excellent salary + benefits
Job location: Easton, Bristol , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Aldershot
+ More jobs  

FEATURED SUPPLIERS

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
The Fitness Group Education

The Fitness Group provides education and workforce development for learners and fitness operators. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Tony Robbins teams up with rapper Pitbull to launch new boxing fitness brand
POSTED 12 Apr 2019 . BY Tom Walker
Tony Robbins (right) rapper Pitbull (left) will open the first Grit Bxng studio in June
Self-styled life coach 'guru' Tony Robbins and American rapper Pitbull have partnered with entrepreneur Bill Zanker – founder of training company The Learning Annex – to launch a new boxing fitness chain.

Grit Bxng is set to open its first location in New York, US in June and its offer is based on a 50-minute signature method delivering HIIT group classes, with the "fundamentals of boxing at its core".

The 5,000sq ft club's interior will feature giant video screens and a light and sound system designed to make a workout feel like a night out.

Classes will take place in a three-module studio with treadmills, punching bags and benches.

The classes will combine music playlists curated by Pitbull and motivational content – featuring Robbins – beamed on giant video screens.

"My life is about working with people to change their bodies, change their relationships, and change their lives," Robbins said.

"Grit Bxng will provide a space and experience unlike any other."

Pitbull – whose real name is Armando Perez – added: "With each new project I approach, the words 'you can't' and 'no' are just motivators that propel me to succeed and fuel my fire.

"That mentality is exactly what Grit Bxng embodies to me."
RELATED STORIES
Tech billionaire Tim Draper joins newly launched Grit Bxng as investor


American venture capitalist and tech billionaire Tim Draper has joined the team of investors behind newly launched luxury group fitness boxing chain Grit Bxng.
MORE NEWS
Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max result.
+ More news   
 
FEATURED SUPPLIERS

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS