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NEWS
David Langridge launches 1FitLife, new on-demand fitness provider
POSTED 04 Apr 2019 . BY Tom Walker
1FitLife has already secured a deal to supply virtual fitness platform Wexer

Fitness providers are increasingly attempting to monetise digital fitness and there’s without doubt a market for it
– David Langridge
The on-demand fitness sector has a new player, following the launch of 1FitLife.

The brainchild of industry veteran and entrepreneur David Langridge – a former global marketing director for Fitness First and founder of Connected Fitness Labs – the company will produce a wide range of virtual fitness content and looks to tap into the rising popularity of exercise apps.

1FitLife has secured a deal to supply virtual fitness platform Wexer to hosts its own channel, and has also worked with Fitbench to create a series of exercise videos for its customers.

1FitLife will target UK and European-based operators, offering them a white label digital platform to host both live and on-demand content, via the US on-demand platform Intelivideo.

“Fitness providers are increasingly attempting to monetise digital fitness and there’s a market for it," Langridge said.

"People who used on-demand fitness for the first time in 2016 spent 37 per cent of their total fitness budget on these services.

"By 2020, it’s estimated the majority of fitness clubs will have incorporated virtual fitness in some form, but few have the in-house expertise to make it work."

Langridge is joined in the 1FitLife venture by his wife and Anna Langridge, who has been named director of production.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
David Langridge launches 1FitLife, new on-demand fitness provider
POSTED 04 Apr 2019 . BY Tom Walker
1FitLife has already secured a deal to supply virtual fitness platform Wexer
Fitness providers are increasingly attempting to monetise digital fitness and there’s without doubt a market for it
– David Langridge
The on-demand fitness sector has a new player, following the launch of 1FitLife.

The brainchild of industry veteran and entrepreneur David Langridge – a former global marketing director for Fitness First and founder of Connected Fitness Labs – the company will produce a wide range of virtual fitness content and looks to tap into the rising popularity of exercise apps.

1FitLife has secured a deal to supply virtual fitness platform Wexer to hosts its own channel, and has also worked with Fitbench to create a series of exercise videos for its customers.

1FitLife will target UK and European-based operators, offering them a white label digital platform to host both live and on-demand content, via the US on-demand platform Intelivideo.

“Fitness providers are increasingly attempting to monetise digital fitness and there’s a market for it," Langridge said.

"People who used on-demand fitness for the first time in 2016 spent 37 per cent of their total fitness budget on these services.

"By 2020, it’s estimated the majority of fitness clubs will have incorporated virtual fitness in some form, but few have the in-house expertise to make it work."

Langridge is joined in the 1FitLife venture by his wife and Anna Langridge, who has been named director of production.
RELATED STORIES
US fitness operator muscles in on crowded on-demand fitness market with 'local alternative' to at-home apps


A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in on the increasingly crowded on-demand, at-home fitness market by launching its own offer.
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Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
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KX Chelsea invests £15 million to upgrade its wellness offering
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Researchers identify a drug which reduces muscle loss when using GLP-1 medications
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