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Les Mills partners with Disney to create kids' Marvel superhero workout
POSTED 26 Mar 2019 . BY Tom Walker
Les Mills has launched specially-created, five-minute workouts for kids under the 'Move Like The Avengers' banner

Credit: Les Mills International
The music and moves have been carefully choreographed, but getting active and having fun is the number one priority
– Diana Archer Mills
Les Mills International (LMI) has partnered with Disney to create a Marvel superhero workout to get millions of children more physically active.

The specially-created, five-minute workouts for kids have been produced under a “Move Like The Avengers” banner.

Based on Les Mills’ Born to Move children’s exercise programme, the free workouts feature Marvel characters such as Thor and Black Widow leading fully choreographed exercise routines for children aged 8 to 12.

Timed to coincide with the release of Marvel Studios' Avengers: Endgame – which is set to hit cinemas on 26 April 2019 – Move Like The Avengers combines live action with music and animated Marvel graphics.

“The music and moves have been carefully choreographed, but getting active and having fun is the number one priority,” says co-presenter and Les Mills Creative director, Diana Archer Mills.

“It's guaranteed to be an uplifting experience – children can enjoy the thrill of mastering new skills and, as a result, their confidence grows and fuels their appetite to learn more.”

Marvel’s Avengers characters were chosen for their cross-generational appeal – Les Mills hopes that the free workouts will attract not only kids, but parents and teachers too.

“Being active and fit benefits everyone in many ways, but it also gives children the confidence to say ‘I can’ – and this is what inspires me,” says Born To Move creative director, Janine Phillips.

“I love giving children the opportunity to realise their potential through physical activity, and Move Like The Avengers really delivers on that."

The workouts can be accessed and viewed on a dedicated website, www.lesmills.com/Avengers.
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Jobs    News   Products   Magazine
NEWS
Les Mills partners with Disney to create kids' Marvel superhero workout
POSTED 26 Mar 2019 . BY Tom Walker
Les Mills has launched specially-created, five-minute workouts for kids under the 'Move Like The Avengers' banner
Credit: Les Mills International
The music and moves have been carefully choreographed, but getting active and having fun is the number one priority
– Diana Archer Mills
Les Mills International (LMI) has partnered with Disney to create a Marvel superhero workout to get millions of children more physically active.

The specially-created, five-minute workouts for kids have been produced under a “Move Like The Avengers” banner.

Based on Les Mills’ Born to Move children’s exercise programme, the free workouts feature Marvel characters such as Thor and Black Widow leading fully choreographed exercise routines for children aged 8 to 12.

Timed to coincide with the release of Marvel Studios' Avengers: Endgame – which is set to hit cinemas on 26 April 2019 – Move Like The Avengers combines live action with music and animated Marvel graphics.

“The music and moves have been carefully choreographed, but getting active and having fun is the number one priority,” says co-presenter and Les Mills Creative director, Diana Archer Mills.

“It's guaranteed to be an uplifting experience – children can enjoy the thrill of mastering new skills and, as a result, their confidence grows and fuels their appetite to learn more.”

Marvel’s Avengers characters were chosen for their cross-generational appeal – Les Mills hopes that the free workouts will attract not only kids, but parents and teachers too.

“Being active and fit benefits everyone in many ways, but it also gives children the confidence to say ‘I can’ – and this is what inspires me,” says Born To Move creative director, Janine Phillips.

“I love giving children the opportunity to realise their potential through physical activity, and Move Like The Avengers really delivers on that."

The workouts can be accessed and viewed on a dedicated website, www.lesmills.com/Avengers.
RELATED STORIES
Les Mills On Demand partners with This Girl Can campaign


Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.
Les Mills and Netpulse partner launch on-demand solution for clubs at IHRSA


Les Mills International (LMI) has joined forces with health club mobile app provider Netpulse to offer a digital fitness solution covering both the gym and the home.
Les Mills names Clive Ormerod as CEO


Les Mills International (LMI) has announced that Clive Ormerod will become its new CEO. Ormerod is currently chief marketing officer for the business.
FEATURE: Promotional feature: Les Mills


How blockbuster fitness became a box office hit
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World Firefighters Games creates new opportunities for collaboration with the fitness sector
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Planet Fitness deal hints at blueprint for global expansion
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