Les Mills International (LMI) has joined forces with health club mobile app provider Netpulse to offer a digital fitness solution covering both the gym and the home.

Integrating LMI's Les Mills On Demand (LMOD) platform with Netpulse will enable clubs to use their own branded apps to provide online workouts to members.

“People want the freedom and convenience to work out whenever they want, wherever they want, so by partnering with a great provider like Netpulse we can help our clubs deliver a complete fitness on-demand experience to their members,” says Jean-Michel Fournier, CEO of Les Mills Media, the business behind LMOD.

“This will streamline everything, from sign-up to billing, it’s a powerful solution.”

Used by more than 10,000 health clubs around the world – including major chains such as Planet Fitness, Gold’s Gym and Virgin Active – Netpulse offers members the opportunity to manage their fitness schedules, track their workouts, manage fitness goals and earn rewards.

The partnership follows the publication of the Les Mills 2019 Global Consumer Fitness Survey, which showed that 85 per cent of all gym-goers now also work out at home.

"The demand for full and flexible fitness experiences has never been greater," the report states. "For clubs, the member retention and engagement opportunities are enormous."

Les Mills On Demand currently features more than 600 workouts.

Alex Peacock, CEO of Netpulse said: “By combining our powerful digital tools with a convenient on-demand solution and Les Mills’ outstanding content, clubs can really bridge the gap between the gym and home, improving engagement and retention whilst driving additional revenue opportunities.”

The partnership will begin rolling out from May this year.

Les Mills and Netpulse are exhibiting at IHRSA this week on booth 3835 for HCM readers who want to drop by for a briefing.