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NEWS
EMS-focused franchise operator Personal20 launches Lisbon studio
POSTED 28 Feb 2019 . BY Tom Walker
The studio offers electrical muscle stimulation training as well as group exercise classes

This is the fitness concept Lisbon has been missing
– Andreia Sequeira
Boutique franchise operator Personal20 has opened a new studio in the Portuguese capital Lisbon.

The studio offers electrical muscle stimulation (EMS) training as well as group exercise classes across three disciplines – pilates, yoga and HIIT.

As part of the operator's holistic approach to fitness, it will also offer coaching and nutritional support for members.

The club will be operated as a franchise and is owned by entrepreneur Andreia Sequeira.

“This new concept is aimed and those who are looking for faster and more effective results, being monitored in a welcoming space by an excellent team of professionals," she said.

"This is the fitness concept Lisbon has been missing.”

Portugal-based Personal20 is one of the only franchise operators currently focusing on EMS training.

It has expanded steadily since its launch in 2016 and is set to open its 10th studio in the city of Leira in March 2019.

It currently has sites operating in Portugal, the US, the United Arab Emirates and Qatar.

One of the co-founders of Personal20 is entrepreneur Pedro Ruiz, founder of women-only gym franchise Vivafit.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
EMS-focused franchise operator Personal20 launches Lisbon studio
POSTED 28 Feb 2019 . BY Tom Walker
The studio offers electrical muscle stimulation training as well as group exercise classes
This is the fitness concept Lisbon has been missing
– Andreia Sequeira
Boutique franchise operator Personal20 has opened a new studio in the Portuguese capital Lisbon.

The studio offers electrical muscle stimulation (EMS) training as well as group exercise classes across three disciplines – pilates, yoga and HIIT.

As part of the operator's holistic approach to fitness, it will also offer coaching and nutritional support for members.

The club will be operated as a franchise and is owned by entrepreneur Andreia Sequeira.

“This new concept is aimed and those who are looking for faster and more effective results, being monitored in a welcoming space by an excellent team of professionals," she said.

"This is the fitness concept Lisbon has been missing.”

Portugal-based Personal20 is one of the only franchise operators currently focusing on EMS training.

It has expanded steadily since its launch in 2016 and is set to open its 10th studio in the city of Leira in March 2019.

It currently has sites operating in Portugal, the US, the United Arab Emirates and Qatar.

One of the co-founders of Personal20 is entrepreneur Pedro Ruiz, founder of women-only gym franchise Vivafit.
RELATED STORIES
Balance company acquires Viva Fit – aims for 100% growth


FEATURE: EMS training: Fitness-kit.net special


We round up some of the latest new launches in the area of EMS training
FEATURE: Promotional feature: miha bodytec


miha bodytec has created a fast-track to superior fitness, using EMS (electrical muscle stimulation)
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UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
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