Anytime looks to tap into 'silver fitness' - launches over 55s membership
POSTED 27 Feb 2019 . BY Tom Walker
The membership will be made available across Anytime’s 155+ UK clubs
Anytime Fitness is looking to tap into the increasingly active older population with the launch of Anytime Prime, an exclusive membership for the over 55s.
The membership will be made available across Anytime’s 155+ UK clubs and will provide a number of focused benefits to help older exercisers achieve their fitness goals and lead healthy and social lifestyles.
These include tailored, low-impact group exercises classes which focus on balance and flexibility, a dedicated personal trainer for specific training and support, social activities for during off-peak hours and local partnerships that support the local community.
“The over 55s are a growing demographic,” said Stuart Broster, Anytime Fitness UK CEO.
“As well as the membership benefits in the club, our clubs are establishing key local partnerships so ‘Prime’ members can enjoy a number of exclusive discounts and opportunities within their local community.”
Anytime Fitness 'makes history' with gym onboard Antarctica vessel POSTED 08 Jan 2020. BY Tom Walker Anytime Fitness has become the first franchise operator to have a location on all seven continents –
following the launch of a gym onboard the Magellan Explorer ship.
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Anytime looks to tap into 'silver fitness' - launches over 55s membership
POSTED 27 Feb 2019 . BY Tom Walker
The membership will be made available across Anytime’s 155+ UK clubs
Anytime Fitness is looking to tap into the increasingly active older population with the launch of Anytime Prime, an exclusive membership for the over 55s.
The membership will be made available across Anytime’s 155+ UK clubs and will provide a number of focused benefits to help older exercisers achieve their fitness goals and lead healthy and social lifestyles.
These include tailored, low-impact group exercises classes which focus on balance and flexibility, a dedicated personal trainer for specific training and support, social activities for during off-peak hours and local partnerships that support the local community.
“The over 55s are a growing demographic,” said Stuart Broster, Anytime Fitness UK CEO.
“As well as the membership benefits in the club, our clubs are establishing key local partnerships so ‘Prime’ members can enjoy a number of exclusive discounts and opportunities within their local community.”
Anytime Fitness 'makes history' with gym onboard Antarctica vessel POSTED 08 Jan 2020. BY Tom Walker Anytime Fitness has become the first franchise operator to have a location on all seven continents –
following the launch of a gym onboard the Magellan Explorer ship.
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
