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Rebrand, renovation and new attractions planned for US parks acquired by Six Flags
POSTED 14 Feb 2019 . BY Andy Knaggs
Arizona's largest waterpark, Wet & Wild Phoenix will now be called Six Flags Hurricane Harbor Phoenix Credit: Todd Photographic Services
Three US theme parks acquired from EPR Properties last year are undergoing extensive enhancements and re-branding by new owners Six Flags Entertainment.

Darien Lake, near Buffalo, NY, Wet & Wild Splashtown in Houston, and Wet & Wild Phoenix – the largest waterpark in Arizona – will now be known as Six Flags Darien Lake, Six Flags Hurricane Harbor Splashtown, and Six Flags Hurricane Harbor Phoenix respectively.

At Darien Lake, renovations include a new attraction for 2019, the Six Flags SkyScreamer, which at 242ft (73.76m) will be the tallest attraction in New York state, and will spin 32 guests around at 35 miles (56km) per hour.

Splashtown in Houston is also to debut a new ride in 2019: a six-story water slide in which four riders plunge 30ft (9.1m) straight down before sweeping across the top of a massive waterfall and then descending into a pool below. Further improvements include a new Caribbean theme throughout the water park.

In Phoenix, the new Six Flags Hurricane Harbor with its 30 slides, rides and attractions will also sport a Caribbean theme, as well as an updated dining area and expanded seating.

"The Six Flags brand is recognised throughout the world as an industry leader in creating innovative, groundbreaking experiences for guests of all ages,” said senior vice president of US Park Operations, Tom Iven.

"We're making major investments in all three properties with record-breaking attractions and extensive upgrades including new theming, paint treatments and branded signage, along with updates to our restaurant and retail locations.”

In addition to these announcements, Six Flags has also announced changes to its Great Escape Resort outdoor waterpark in New York. It will now become a Hurricane Harbor and has two new family attractions: Bucket Blaster, where riders spin around in barrels and take part in water gun battles; and Shipwreck Cove, an activity pool with interactive water sprays, geysers and fountains.
RELATED STORIES
  Six Flags revenue grows 7 per cent in Q3 2018 despite weather


Six Flags’ latest financial figures for Q3 2018 show continued growth across the board, with uplifts in revenue and net income on the same period in 2017, as the firm gets ever- closer to a consecutive ninth year of record financial performance.
  'No restriction' on ability to add new parks, says Six Flags president


Jim Reid-Anderson, chair, president and CEO of Six Flags, has said there is "no restriction" on the operator's ability to develop and acquire new theme parks worldwide, as it goes through one of the largest periods of growth in company history.
  Six Flags acquires five new US parks


Six Flags is expanding its US reach, announcing the acquisition of five new parks to bring its North American portfolio up to 25 properties.
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Jobs    News   Products   Magazine
NEWS
Rebrand, renovation and new attractions planned for US parks acquired by Six Flags
POSTED 14 Feb 2019 . BY Andy Knaggs
Arizona's largest waterpark, Wet & Wild Phoenix will now be called Six Flags Hurricane Harbor Phoenix Credit: Todd Photographic Services
Three US theme parks acquired from EPR Properties last year are undergoing extensive enhancements and re-branding by new owners Six Flags Entertainment.

Darien Lake, near Buffalo, NY, Wet & Wild Splashtown in Houston, and Wet & Wild Phoenix – the largest waterpark in Arizona – will now be known as Six Flags Darien Lake, Six Flags Hurricane Harbor Splashtown, and Six Flags Hurricane Harbor Phoenix respectively.

At Darien Lake, renovations include a new attraction for 2019, the Six Flags SkyScreamer, which at 242ft (73.76m) will be the tallest attraction in New York state, and will spin 32 guests around at 35 miles (56km) per hour.

Splashtown in Houston is also to debut a new ride in 2019: a six-story water slide in which four riders plunge 30ft (9.1m) straight down before sweeping across the top of a massive waterfall and then descending into a pool below. Further improvements include a new Caribbean theme throughout the water park.

In Phoenix, the new Six Flags Hurricane Harbor with its 30 slides, rides and attractions will also sport a Caribbean theme, as well as an updated dining area and expanded seating.

"The Six Flags brand is recognised throughout the world as an industry leader in creating innovative, groundbreaking experiences for guests of all ages,” said senior vice president of US Park Operations, Tom Iven.

"We're making major investments in all three properties with record-breaking attractions and extensive upgrades including new theming, paint treatments and branded signage, along with updates to our restaurant and retail locations.”

In addition to these announcements, Six Flags has also announced changes to its Great Escape Resort outdoor waterpark in New York. It will now become a Hurricane Harbor and has two new family attractions: Bucket Blaster, where riders spin around in barrels and take part in water gun battles; and Shipwreck Cove, an activity pool with interactive water sprays, geysers and fountains.
RELATED STORIES
Six Flags revenue grows 7 per cent in Q3 2018 despite weather


Six Flags’ latest financial figures for Q3 2018 show continued growth across the board, with uplifts in revenue and net income on the same period in 2017, as the firm gets ever- closer to a consecutive ninth year of record financial performance.
'No restriction' on ability to add new parks, says Six Flags president


Jim Reid-Anderson, chair, president and CEO of Six Flags, has said there is "no restriction" on the operator's ability to develop and acquire new theme parks worldwide, as it goes through one of the largest periods of growth in company history.
Six Flags acquires five new US parks


Six Flags is expanding its US reach, announcing the acquisition of five new parks to bring its North American portfolio up to 25 properties.
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Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
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Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
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