British Blind Sport, UK Deaf Sport and national disability charity Sense have launched a joint venture called Sensory Alliance, designed to break down barriers to sport and physical activity for people living with sensory impairments or complex disabilities.

Each partner in the alliance will work with key stakeholders within the industry to create a unified approach to help get more people into sport.

Among its key commitments will be to share research and data with partners to support the increase of physical activity levels of people with sensory impairments and to work jointly on opportunities that will improve experiences of sport and activities.

It will also promote activities and events delivered by each organisation within the Sensory Alliance and highlight other external opportunities.

There will also be a drive to develop resources and guidance for the sport and physical activity sector on how to best support people with sensory impairments.

According to Logan Gray, national partnerships manager at British Blind Sport, the Alliance was established in response to the need for a joint approach to tackling inactivity within disability groups.

"Combining the knowledge we have of our respective audiences will enable us to provide greater expertise to our partners and have an impact that will reach more people," Gray said.

Valerie Copenhagen, head of participation at UK Deaf Sport, added: “This is a great opportunity to work both with and alongside these two organisations to better understand the challenges and the experiences had by our audiences.

"We can also identify appropriate approaches on how we can support our partners and have a greater impact improving experiences for all those involved, supporting and participating within sport and physical activity.”