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TRX secures capital investment deal to recapitalise business
POSTED 24 Jan 2019 . BY Tom Walker
The deal has been structured as a management buyout of previous investors, with Equity38 taking over their stakes
Functional fitness equipment supplier TRX has recapitalised its business by securing capital investment from private equity firm Equity38.

The deal has been structured as a management buyout of previous investors, with Equity38 taking over their stakes.

According to Randy Hetrick TRX founder and CEO, the deal is "ideal" for the company, as it maintains the company's existing infrastructure while arming it with the capital to "further develop the TRX brand and business".

"This partnership came together in the most organic and serendipitous way imaginable," Hetrick said.

"In addition to arming us with a war chest of growth capital, Equity38 brings deep experience in our industry and their active involvement in the business and stewardship will be an important part of our next chapter."

Equity38 is a consumer-focused private equity firm co-founded in 2018 by Brent Leffel and David Cox.

Leffel and Cox have experience of the fitness sector, having previously worked as principal investors, c-level executives and board directors with prominent fitness brands such as New Evolution Ventures UFC GYM, US Fitness, Crunch Fitness, Barry's Bootcamp and Orangetheory Fitness.
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Jobs    News   Products   Magazine
NEWS
TRX secures capital investment deal to recapitalise business
POSTED 24 Jan 2019 . BY Tom Walker
The deal has been structured as a management buyout of previous investors, with Equity38 taking over their stakes
Functional fitness equipment supplier TRX has recapitalised its business by securing capital investment from private equity firm Equity38.

The deal has been structured as a management buyout of previous investors, with Equity38 taking over their stakes.

According to Randy Hetrick TRX founder and CEO, the deal is "ideal" for the company, as it maintains the company's existing infrastructure while arming it with the capital to "further develop the TRX brand and business".

"This partnership came together in the most organic and serendipitous way imaginable," Hetrick said.

"In addition to arming us with a war chest of growth capital, Equity38 brings deep experience in our industry and their active involvement in the business and stewardship will be an important part of our next chapter."

Equity38 is a consumer-focused private equity firm co-founded in 2018 by Brent Leffel and David Cox.

Leffel and Cox have experience of the fitness sector, having previously worked as principal investors, c-level executives and board directors with prominent fitness brands such as New Evolution Ventures UFC GYM, US Fitness, Crunch Fitness, Barry's Bootcamp and Orangetheory Fitness.
RELATED STORIES
Fitness franchise StretchLab invests in movement inefficiency tech


US fitness franchise StretchLab has revealed plans to add machines that identify movement inefficiencies into its programming.
Boutique studio Body Machine opens in London


An independently-owned boutique fitness operator focusing on TRX training has opened its first studio on London’s Kensington High Street.
MORE NEWS
Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
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Introducing a new era of Nautilus Leverage
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+ More featured suppliers  
COMPANY PROFILES
Total Vibration Solutions Ltd (TVS Group)

TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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