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NEWS
Sweat 2019 event to explore whether boutique fitness is reaching 'breaking point'
POSTED 22 Jan 2019 . BY Tom Walker
Boutique fitness specialist Emma Barry will offer a keynote speech, aiming to shed some light on the future of the sector
The prospect of the current boutique fitness boom reaching a "breaking point" will be among the main focuses of this year's Sweat event.

Now in its third year, Sweat will explore whether boutique fitness is approaching what has been termed ‘peak boutique’ – or whether there is still room for continued growth in the sector.

Taking place at Studio Spaces in East London on 26 February, the event – organised by ukactive – will bring together more than 200 professionals from across the wellness sector and will feature panel discussions and workshops.

Keynote speakers will include Curious Consultancy founder Charlotte Dennis – who will offer insight into ways to establish a sustainable brand in a crowded market – and boutique fitness specialist Emma Barry, who will aim to shed some light on the future of the sector.

Elsewhere, a panel session questioning whether the UK market has reached full saturation will feature Chris Heron, founder of boutique rowing studio Engine Room, and Catherine Jones, head of marketing at fitness franchise Orangetheory.

“This is a time of great opportunity but also great risk for boutique fitness," said ukactive CEO Steven Ward.

"Major market changes are reshaping the sector so it’s vital we ensure boutique fitness is built to last.

“Sweat 2019 will explore how businesses across the wellness sector can navigate this fast-changing climate - from forming partnerships and revolutionising customer experience to developing sustainable models for growth.”
RELATED STORIES
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Jobs    News   Products   Magazine
NEWS
Sweat 2019 event to explore whether boutique fitness is reaching 'breaking point'
POSTED 22 Jan 2019 . BY Tom Walker
Boutique fitness specialist Emma Barry will offer a keynote speech, aiming to shed some light on the future of the sector
The prospect of the current boutique fitness boom reaching a "breaking point" will be among the main focuses of this year's Sweat event.

Now in its third year, Sweat will explore whether boutique fitness is approaching what has been termed ‘peak boutique’ – or whether there is still room for continued growth in the sector.

Taking place at Studio Spaces in East London on 26 February, the event – organised by ukactive – will bring together more than 200 professionals from across the wellness sector and will feature panel discussions and workshops.

Keynote speakers will include Curious Consultancy founder Charlotte Dennis – who will offer insight into ways to establish a sustainable brand in a crowded market – and boutique fitness specialist Emma Barry, who will aim to shed some light on the future of the sector.

Elsewhere, a panel session questioning whether the UK market has reached full saturation will feature Chris Heron, founder of boutique rowing studio Engine Room, and Catherine Jones, head of marketing at fitness franchise Orangetheory.

“This is a time of great opportunity but also great risk for boutique fitness," said ukactive CEO Steven Ward.

"Major market changes are reshaping the sector so it’s vital we ensure boutique fitness is built to last.

“Sweat 2019 will explore how businesses across the wellness sector can navigate this fast-changing climate - from forming partnerships and revolutionising customer experience to developing sustainable models for growth.”
RELATED STORIES
Sweat 2019: boutique fitness sector still thriving and nowhere near 'breaking point'


The current boutique fitness boom is nowhere near reaching a 'breaking point'.
Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships


A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.
ActiveLab attracts record number of international applications


A record number of international startups have entered the ActiveLab accelerator programme – strengthening the UK's reputation as a fitness tech hub.
ukactive report: get older people moving or face social care crisis


A new report has called for a "major culture shift" in order to get older people more physically active.
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Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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