Boutique operator Victus Soul opens first studio in London
POSTED 03 Dec 2018 . BY Tom Walker
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering boxing and running-inspired group exercise classes.
Located close to the Tower of London in Aldgate, Victus Soul offers two workouts – HIIT & Run and HIIT & Box.
The concept has been created by founders Paul Trendell and Chris Djuric, in collaboration with fitness presenter Dean Hodgkin and master trainers Alice Rickard and Jamal Kurdi.
The 60 and 40-minute classes combine either running or boxing with strength training and recovery. The class timetable varies each day, with either a full body focus or a primal movement focus (Pull/Push, Squat/Lunge and Bend/Rotate).
According to Trendell and Djuric, Victus Soul will prioritise technique, form and recovery, with a focus on providing an experience "similar to personal training, but with the high-energy atmosphere of working out in a group".
The first site features two studios, housing Woodway treadmills, Aquabags and custom-made benches.
There is also a ‘Soul Bar’, situated in the studio gallery, serving healthy snacks and drinks and post-workout nutrition – including shakes and juices.
The studio will initially offer 36 classes per week and has established a flexible pricing model with pay-as-you-go sessions starting from £20 per drop-in. Packages and memberships are also available.
“The concept was inspired by the latest fitness trends emerging globally through our own research, and we are looking forward to people experiencing our workouts," said co-founder Paul Trendell.
"We have carefully designed our studio to provide a premium experience from the moment you walk through the door – we hope that people will come for a daily workout, but also want to be a part of a community.”
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Boutique operator Victus Soul opens first studio in London
POSTED 03 Dec 2018 . BY Tom Walker
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering boxing and running-inspired group exercise classes.
Located close to the Tower of London in Aldgate, Victus Soul offers two workouts – HIIT & Run and HIIT & Box.
The concept has been created by founders Paul Trendell and Chris Djuric, in collaboration with fitness presenter Dean Hodgkin and master trainers Alice Rickard and Jamal Kurdi.
The 60 and 40-minute classes combine either running or boxing with strength training and recovery. The class timetable varies each day, with either a full body focus or a primal movement focus (Pull/Push, Squat/Lunge and Bend/Rotate).
According to Trendell and Djuric, Victus Soul will prioritise technique, form and recovery, with a focus on providing an experience "similar to personal training, but with the high-energy atmosphere of working out in a group".
The first site features two studios, housing Woodway treadmills, Aquabags and custom-made benches.
There is also a ‘Soul Bar’, situated in the studio gallery, serving healthy snacks and drinks and post-workout nutrition – including shakes and juices.
The studio will initially offer 36 classes per week and has established a flexible pricing model with pay-as-you-go sessions starting from £20 per drop-in. Packages and memberships are also available.
“The concept was inspired by the latest fitness trends emerging globally through our own research, and we are looking forward to people experiencing our workouts," said co-founder Paul Trendell.
"We have carefully designed our studio to provide a premium experience from the moment you walk through the door – we hope that people will come for a daily workout, but also want to be a part of a community.”
RELATED STORIES
Latest Leisure Opportunities news round-up is now live! POSTED 07 Dec 2018. BY Tom Walker Victus Soul makes entrance onto thriving boutique fitness market, London to become first capital city
with inland surfing, visitor attraction based on The War of the Worlds set to open and Sir Roy Strong
calls on galleries and museums to lower entrance fees for younger visitors.
Victus Soul sets sights on growth as concept is 'locked down' POSTED 02 Apr 2019. BY Andy Knaggs New boutique studio Victus Soul is targeting growth within the UK and overseas as it
makes a success of its HIIT concept of running and boxing-inspired group exercise classes
with a particular focus on recovery.
Gym owner slams banks for coronavirus loan scheme failure POSTED 23 Apr 2020. BY Tom Walker Paul Trendell, founder and CEO of boutique operator Victus Soul, has questioned the way
banks are
handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept
designed to bring this fast growing, but rather expensive, modality into the mainstream.
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers
COMPANY PROFILES
PSLT Ltd PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]