Peloton launches in the UK – celebrates with London pop-up
POSTED 17 Oct 2018 . BY Tom Walker
The pop-up location will become a studio for recording content in 2019
We don't want the British feeling this is an American brand pushing its sensibility – Kevin Cornils
US fitness brand Peloton has launched into the UK, marking the occasion with a three-week pop-up store – dubbed 'Peloton House' – in London's Covent Garden.
The pop-up offered a series of themed room sets, showing how Peloton's bikes can be integrated into a range of domestic environments, from home offices to bedrooms.
Customers were offered free trials of Peloton's classes before signing up, with a range of workouts on offer, from beginner to intensive HIIT workouts.
Bikes are retailing at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming.
In 2019, the Covent Garden pop-up store will transform into a studio, where UK instructors will stream and record their own classes.
Peloton's Kevin Cornils told Wired the company is building the London studio because it recognises the need for local content, saying: “We don't want the British feeling this is an American brand pushing its sensibility into their country."
“Things are different,” he said. “Music is different, the style of teaching is different – Americans tend to be a little bit more 'enthusiastic' in their way of instructing.”
The company has 600k people signed up to its streaming workouts and has recently been valued at US$4bn.
It will launch a home treadmill called Tread later this year which will retail for around US$4,000.
Classes for the treadmills will be included in the monthly subscription for existing bike customers.
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range
for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Peloton launches in the UK – celebrates with London pop-up
POSTED 17 Oct 2018 . BY Tom Walker
The pop-up location will become a studio for recording content in 2019
We don't want the British feeling this is an American brand pushing its sensibility – Kevin Cornils
US fitness brand Peloton has launched into the UK, marking the occasion with a three-week pop-up store – dubbed 'Peloton House' – in London's Covent Garden.
The pop-up offered a series of themed room sets, showing how Peloton's bikes can be integrated into a range of domestic environments, from home offices to bedrooms.
Customers were offered free trials of Peloton's classes before signing up, with a range of workouts on offer, from beginner to intensive HIIT workouts.
Bikes are retailing at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming.
In 2019, the Covent Garden pop-up store will transform into a studio, where UK instructors will stream and record their own classes.
Peloton's Kevin Cornils told Wired the company is building the London studio because it recognises the need for local content, saying: “We don't want the British feeling this is an American brand pushing its sensibility into their country."
“Things are different,” he said. “Music is different, the style of teaching is different – Americans tend to be a little bit more 'enthusiastic' in their way of instructing.”
The company has 600k people signed up to its streaming workouts and has recently been valued at US$4bn.
It will launch a home treadmill called Tread later this year which will retail for around US$4,000.
Classes for the treadmills will be included in the monthly subscription for existing bike customers.
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range
for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
