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NEWS
DLL to roll out Blaze format across 49 clubs following pilot success
POSTED 20 Sep 2018 . BY Tom Walker
DLL introduced the boutique-style HIIT class into 11 of its clubs in UK and Europe over the last year
David Lloyd Leisure (DLL) will invest more than £15m in rolling out its new hi-tech, studio-based Blaze concept across 49 health clubs.

Blaze combines cv training with strength and combat exercises in a fast-paced workout. Woodway treadmills, a bespoke Blaze box and boxing bags act as stations and participants move between stations; running, lifting weights and performing combat training.

Activity is classified into ‘yellow’, ‘green’ and ‘red’ zones, with the red zone being where class members are working their hardest and encourages healthy competition between the class or simply beat their personal best.

DLL has introduced the boutique-style HIIT class to 11 of its clubs in UK and Europe over the last year and, according to DLL, the training method has proved to be hugely popular – leading to its expansion across the rest of the portfolio.

“We know that group exercise is booming across the UK as a whole, and our members are telling us that they are looking for new and fresh ways to keep fit with others," said Glenn Earlam, CEO David Lloyd Leisure.

"Blaze will be rolled out to more clubs and by spring 2019 Blaze will be offered in 63 of our 114 clubs.”
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
DLL to roll out Blaze format across 49 clubs following pilot success
POSTED 20 Sep 2018 . BY Tom Walker
DLL introduced the boutique-style HIIT class into 11 of its clubs in UK and Europe over the last year
David Lloyd Leisure (DLL) will invest more than £15m in rolling out its new hi-tech, studio-based Blaze concept across 49 health clubs.

Blaze combines cv training with strength and combat exercises in a fast-paced workout. Woodway treadmills, a bespoke Blaze box and boxing bags act as stations and participants move between stations; running, lifting weights and performing combat training.

Activity is classified into ‘yellow’, ‘green’ and ‘red’ zones, with the red zone being where class members are working their hardest and encourages healthy competition between the class or simply beat their personal best.

DLL has introduced the boutique-style HIIT class to 11 of its clubs in UK and Europe over the last year and, according to DLL, the training method has proved to be hugely popular – leading to its expansion across the rest of the portfolio.

“We know that group exercise is booming across the UK as a whole, and our members are telling us that they are looking for new and fresh ways to keep fit with others," said Glenn Earlam, CEO David Lloyd Leisure.

"Blaze will be rolled out to more clubs and by spring 2019 Blaze will be offered in 63 of our 114 clubs.”
RELATED STORIES
DLL continues investment programme with 100th UK club milestone


David Lloyd Leisure (DLL) has revealed details of its 100th UK club, which is due to open in December 2019 at Emersons Green, Bristol.
David Lloyd commits to 'silver fitness' – will have trainer aged 55 or over in every club


David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit to having a fitness trainer aged 55 or over in every one of its clubs by the end of 2022.
David Lloyd Leisure enters German market with acquisition of Health City club


Health club operator David Lloyd Leisure (DLL) has expanded its operations into Germany, following the acquisition of a HealthCity-branded club in Bad Homburg, near Frankfurt.
David Lloyd introduces "PTVs" to get screen-addicted members active


David Lloyd Clubs has come up with a novel way to get its TV-addicted members active – by deploying a team of outdoor running coaches with digital screens strapped to their backs.
MORE NEWS
Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
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Introducing a new era of Nautilus Leverage
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