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NEWS
Pure Sports Medicine plans expansion outside London
POSTED 17 Sep 2018 . BY Tom Walker
Launched in 2003, Pure Sports Medicine runs seven clinics in London

London still presents opportunities, but we’re also actively looking outside the capital
– Simon Davine
Simon Devane, CEO of sports injury clinic Pure Sports Medicine, has revealed plans to take the brand outside of London – hinting that the company might also grow its integrated fitness offering.

Speaking to Health Club Management, Devane said the business "is set up for growth".

"Our strategy from the outset was to develop a strong footprint in London, which we have now done," Devane said.

"London still presents opportunities, but we’re also actively looking outside the capital, which may include further expansion of our integrated health club model."

Launched in 2003, Pure Sports Medicine specialises in the prevention, diagnosis and treatment of musculoskeletal (MSK) and sports injuries.

It currently runs seven clinics in London, offering a range of services to "restore people to full function" after injury and to improve their general health, fitness and wellbeing.

In 2009, the company launched a 50/50 partnership with David Lloyd Leisure Raynes Park, where it set up an integrated clinic within the club.

To read the full interview with Devane, click here for the September 2018 issue of Health Club Management.
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Pure Sports Medicine’s CEO discusses the challenges and opportunities involved in setting up sports medicine clinics that offer elite-level treatment to the general public
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NEWS
Pure Sports Medicine plans expansion outside London
POSTED 17 Sep 2018 . BY Tom Walker
Launched in 2003, Pure Sports Medicine runs seven clinics in London
London still presents opportunities, but we’re also actively looking outside the capital
– Simon Davine
Simon Devane, CEO of sports injury clinic Pure Sports Medicine, has revealed plans to take the brand outside of London – hinting that the company might also grow its integrated fitness offering.

Speaking to Health Club Management, Devane said the business "is set up for growth".

"Our strategy from the outset was to develop a strong footprint in London, which we have now done," Devane said.

"London still presents opportunities, but we’re also actively looking outside the capital, which may include further expansion of our integrated health club model."

Launched in 2003, Pure Sports Medicine specialises in the prevention, diagnosis and treatment of musculoskeletal (MSK) and sports injuries.

It currently runs seven clinics in London, offering a range of services to "restore people to full function" after injury and to improve their general health, fitness and wellbeing.

In 2009, the company launched a 50/50 partnership with David Lloyd Leisure Raynes Park, where it set up an integrated clinic within the club.

To read the full interview with Devane, click here for the September 2018 issue of Health Club Management.
RELATED STORIES
FEATURE: People profile: Simon Devane


Pure Sports Medicine’s CEO discusses the challenges and opportunities involved in setting up sports medicine clinics that offer elite-level treatment to the general public
MORE NEWS
Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
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