Olympic champion's Eat The Frog fitness chain expands to Canada
POSTED 30 Aug 2018 . BY Tom Walker
Eat The Frog currently operates four sites, with a further nine locations under development
Credit: Shutterstock
Our intent since inception was to take Eat the Frog Fitness worldwide – Bryan Clay
US-based Eat the Frog Fitness, co-founded by Olympic champion Bryan Clay, will enter the Canadian wellness market after signing a franchise deal for 11 locations in the province of British Columbia.
“Our intent since inception was to take Eat the Frog Fitness worldwide,” said Clay, who won the decathlon gold medal at the 2008 Beijing Olympics.
“We have more than 150 franchise licenses under contract throughout North America and continue to grow at a rapid rate.”
He added that the first Canadian studio is likely to open in the Vancouver metro area.
Eat the Frog Fitness is based on providing a HIIT studio environment which "eliminates gym-intimidation", encourages social interaction between members and integrates adaptive technology.
One of its USPs is to provide workouts on IMAX-style monitors and having customised fitness equipment which allows class participants to move at the same pace – regardless of fitness level. The focus is on allowing each member to perform customized low-impact, but high intensity, workouts.
According to co-founder Jo Culver – a fitness entrepreneur who previously set up the Thrive Community Fitness business – Eat The Frog plans to have 40 studios open by the end of 2019.
“Dozens of franchise partners are signing leases and building out Eat the Frog Fitness studios in many US markets and now in Canada,” Culver said.
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Olympic champion's Eat The Frog fitness chain expands to Canada
POSTED 30 Aug 2018 . BY Tom Walker
Eat The Frog currently operates four sites, with a further nine locations under development
Credit: Shutterstock
Our intent since inception was to take Eat the Frog Fitness worldwide – Bryan Clay
US-based Eat the Frog Fitness, co-founded by Olympic champion Bryan Clay, will enter the Canadian wellness market after signing a franchise deal for 11 locations in the province of British Columbia.
“Our intent since inception was to take Eat the Frog Fitness worldwide,” said Clay, who won the decathlon gold medal at the 2008 Beijing Olympics.
“We have more than 150 franchise licenses under contract throughout North America and continue to grow at a rapid rate.”
He added that the first Canadian studio is likely to open in the Vancouver metro area.
Eat the Frog Fitness is based on providing a HIIT studio environment which "eliminates gym-intimidation", encourages social interaction between members and integrates adaptive technology.
One of its USPs is to provide workouts on IMAX-style monitors and having customised fitness equipment which allows class participants to move at the same pace – regardless of fitness level. The focus is on allowing each member to perform customized low-impact, but high intensity, workouts.
According to co-founder Jo Culver – a fitness entrepreneur who previously set up the Thrive Community Fitness business – Eat The Frog plans to have 40 studios open by the end of 2019.
“Dozens of franchise partners are signing leases and building out Eat the Frog Fitness studios in many US markets and now in Canada,” Culver said.
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
