Functional training studio operator Sweat IT opens first site in central London
POSTED 09 Apr 2018 . BY Tom Walker
The bespoke functional training rig allows up to 20 people to work out at any one time Credit: Sweat IT / EXF
An independently-owned functional training studio has opened its doors in Aldwych, central London.
The 38,000sq ft (3,530sq m) Sweat IT is owned by fitness entrepreneur Ben Paul and offers members strength, speed and endurance workouts by combining treadmill training and a large functional rig.
The latter was supplied by EXF and allows up to 20 people to work out at any one time. It includes fully height adjustable chin-up bars, core trainers and an integrated storage for additional equipment.
As well as the functional training area, the studio has a protein bar, chill-out zone and a retail area offering branded grooming products.
Targeting the boutique market, Sweat IT offers a number of membership options, from single, drop-in session passes starting from £21 to monthly passes with unlimited access to classes for £265.
Sweat IT founder Ben Paul told Leisure Opportunities he is currently looking to grow the brand organically.
"We are already looking for more sites within London," he said. "But also want to grow the brand both nationally and internationally."
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Functional training studio operator Sweat IT opens first site in central London
POSTED 09 Apr 2018 . BY Tom Walker
The bespoke functional training rig allows up to 20 people to work out at any one time Credit: Sweat IT / EXF
An independently-owned functional training studio has opened its doors in Aldwych, central London.
The 38,000sq ft (3,530sq m) Sweat IT is owned by fitness entrepreneur Ben Paul and offers members strength, speed and endurance workouts by combining treadmill training and a large functional rig.
The latter was supplied by EXF and allows up to 20 people to work out at any one time. It includes fully height adjustable chin-up bars, core trainers and an integrated storage for additional equipment.
As well as the functional training area, the studio has a protein bar, chill-out zone and a retail area offering branded grooming products.
Targeting the boutique market, Sweat IT offers a number of membership options, from single, drop-in session passes starting from £21 to monthly passes with unlimited access to classes for £265.
Sweat IT founder Ben Paul told Leisure Opportunities he is currently looking to grow the brand organically.
"We are already looking for more sites within London," he said. "But also want to grow the brand both nationally and internationally."
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
