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Boutique operator FirstLight Cycle to open first site at Westfield London
POSTED 03 Apr 2018 . BY Tom Walker
A new boutique fitness concept is set to make its entry onto the booming London fitness market this June.

FirstLight Cycle – an indoor cycling concept – will open its first site at Westfield London in White City, as part of a £600m expansion of the retail mall.

Housing three separate studios, the FirstLight Cycle club will feature full body, cycle workouts led by trainers in darkened rooms in order to "heighten the senses".

The classes will include sound, visuals and "sunlight simulation", designed to "reflect the energy demands of each class".

A spokesperson said: "Our signature 45 and 60 minute full body cycle workouts include cardio, mindfulness and meditation, together with our best-in-class upper-body strength workout using body bars to build and tone core muscles.

"Our inspiring Maestro Instructors choreograph each class to their own uplifting playlists against a backdrop of amazing widescreen graphics that will transport you to the FirstLight destinations of Manhattan, Ibiza, Africa, London, Rio or Dubai.

"Our sunlight simulation technology enhances these exhilarating experiences, working in perfect harmony with our Magic Mirror system behind the instructor, fully immersing riders in the themes and transporting them beyond the studio and out into the world."

The largest of the three studios will have 68 bespoke bikes – supplied by Schwinn – arranged in a stadium-style layout.

The bikes will feature weighted body bars, which are used for upper body and core strength movements during the classes.

FirstLight founder, Mark Anthony said: "The concept for FirstLight has been five years in the making and the experience is incredibly special to me.

"It represents so many important things: happiness, energy, motivation, purpose. We all need that light in our lives."

The deal for the FirstLight site at Westfield was brokered by leisure property specialists May & Company.
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Jobs    News   Products   Magazine
NEWS
Boutique operator FirstLight Cycle to open first site at Westfield London
POSTED 03 Apr 2018 . BY Tom Walker
A new boutique fitness concept is set to make its entry onto the booming London fitness market this June.

FirstLight Cycle – an indoor cycling concept – will open its first site at Westfield London in White City, as part of a £600m expansion of the retail mall.

Housing three separate studios, the FirstLight Cycle club will feature full body, cycle workouts led by trainers in darkened rooms in order to "heighten the senses".

The classes will include sound, visuals and "sunlight simulation", designed to "reflect the energy demands of each class".

A spokesperson said: "Our signature 45 and 60 minute full body cycle workouts include cardio, mindfulness and meditation, together with our best-in-class upper-body strength workout using body bars to build and tone core muscles.

"Our inspiring Maestro Instructors choreograph each class to their own uplifting playlists against a backdrop of amazing widescreen graphics that will transport you to the FirstLight destinations of Manhattan, Ibiza, Africa, London, Rio or Dubai.

"Our sunlight simulation technology enhances these exhilarating experiences, working in perfect harmony with our Magic Mirror system behind the instructor, fully immersing riders in the themes and transporting them beyond the studio and out into the world."

The largest of the three studios will have 68 bespoke bikes – supplied by Schwinn – arranged in a stadium-style layout.

The bikes will feature weighted body bars, which are used for upper body and core strength movements during the classes.

FirstLight founder, Mark Anthony said: "The concept for FirstLight has been five years in the making and the experience is incredibly special to me.

"It represents so many important things: happiness, energy, motivation, purpose. We all need that light in our lives."

The deal for the FirstLight site at Westfield was brokered by leisure property specialists May & Company.
RELATED STORIES
FEATURE: New opening: Think out of the box


Gymbox Westfield Stratford in east London has inherited all the colour and buzz of its Olympic next-door neighbour, says Kate Cracknell
Westfield Shepherds Bush given green light for £1bn expansion


Australian developer Westfield has gained momentum for its long-running plans of a £1bn (US$1.6bn, €1.2bn) expansion to its retail offering at Shepherds Bush, with Hammersmith and Fulham Council rubber stamping proposals to provide local housing, community space and further retail offerings.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
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Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
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Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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