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Xercise4Less plans 10 new openings for 2018 – will reach 50-club landmark in June
POSTED 22 Mar 2018 . BY Tom Walker
Launched in 2009 by entrepreneur Jon Wright, Xercise4Less currently has nearly 350,000 members – 30 per cent of who have never previously been members of health clubs Credit: Xercise4Less
Low-cost gym operator Xercise4Less will open its 50th UK club in Chesterfied later this year.

The 30,000sq ft (2,800sq m) site, due to open in June, will house a large free-weights area, a 50m sprint track, a self-contained ladies only gym, large main studio and spin studio offering 200 free classes every month.

There will also be a functional training zone, dedicated 4FiiT personal training area and a combat zone complete with boxing ring and MMA cage.

The opening is part of the budget chain’s accelerating expansion plans, which will see 10 new clubs opening throughout 2018. The company opened three new sites in 2017.

Launched in 2009 by entrepreneur Jon Wright, Xercise4Less currently has nearly 350,000 members – 30 per cent of who have never previously been members of health clubs.

“It’s a very proud moment to be opening our 50th club,” Wright said.

“The goal has always been to disrupt the fitness industry – not only by getting more people active, but by running health clubs which genuinely appeal to a mainstream audience.

“Unlike other budget operators we are not selling on price, we thrive on ‘changing lives’ and feel this ability to offer more than the consumer imagined they could receive is what will help us to continue disrupting the budget model and maintain the clear water between traditional and low-cost clubs.”

Wright has been praised for his efforts in trying to help reverse the childhood obesity epidemic in the UK and in October 2017 was handed the annual IHRSA European Club Leadership Award.

The company is also gaining a reputation for reaching out for people from disadvantaged backgrounds.

Last year, Xercise4Less launched a partnership initiative with Lancashire Sport Partnership to help people recovering from drug and alcohol dependency by providing them with free gym memberships, so they can incorporate regular physical activity into their daily routine.
RELATED STORIES
  Wright’s fight against obesity epidemic lands him IHRSA accolade


Xercise4Less founder Jon Wright has been praised for his efforts in trying to help reverse the childhood obesity epidemic in the UK, winning the annual International Health, Racquet and Sportsclub Association (IHRSA) European Club Leadership Award.
  Recovering addicts offered free gym membership at Xercise4Less


Low-cost gym chain Xercise4Less is collaborating with Lancashire Sport Partnership to help people recovering from drug and alcohol dependency by providing them with free gym memberships so they can incorporate regular physical activity into their daily routine.
  Xercise4Less partners with blood cancer charity for Men’s Health Week


Fitness club operator Xercise4Less is supporting Anthony Nolan during Men’s Health Week (12–18 June) by offering free three-day gym passes in exchange for a donation to the charity.
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NEWS
Xercise4Less plans 10 new openings for 2018 – will reach 50-club landmark in June
POSTED 22 Mar 2018 . BY Tom Walker
Launched in 2009 by entrepreneur Jon Wright, Xercise4Less currently has nearly 350,000 members – 30 per cent of who have never previously been members of health clubs Credit: Xercise4Less
Low-cost gym operator Xercise4Less will open its 50th UK club in Chesterfied later this year.

The 30,000sq ft (2,800sq m) site, due to open in June, will house a large free-weights area, a 50m sprint track, a self-contained ladies only gym, large main studio and spin studio offering 200 free classes every month.

There will also be a functional training zone, dedicated 4FiiT personal training area and a combat zone complete with boxing ring and MMA cage.

The opening is part of the budget chain’s accelerating expansion plans, which will see 10 new clubs opening throughout 2018. The company opened three new sites in 2017.

Launched in 2009 by entrepreneur Jon Wright, Xercise4Less currently has nearly 350,000 members – 30 per cent of who have never previously been members of health clubs.

“It’s a very proud moment to be opening our 50th club,” Wright said.

“The goal has always been to disrupt the fitness industry – not only by getting more people active, but by running health clubs which genuinely appeal to a mainstream audience.

“Unlike other budget operators we are not selling on price, we thrive on ‘changing lives’ and feel this ability to offer more than the consumer imagined they could receive is what will help us to continue disrupting the budget model and maintain the clear water between traditional and low-cost clubs.”

Wright has been praised for his efforts in trying to help reverse the childhood obesity epidemic in the UK and in October 2017 was handed the annual IHRSA European Club Leadership Award.

The company is also gaining a reputation for reaching out for people from disadvantaged backgrounds.

Last year, Xercise4Less launched a partnership initiative with Lancashire Sport Partnership to help people recovering from drug and alcohol dependency by providing them with free gym memberships, so they can incorporate regular physical activity into their daily routine.
RELATED STORIES
Wright’s fight against obesity epidemic lands him IHRSA accolade


Xercise4Less founder Jon Wright has been praised for his efforts in trying to help reverse the childhood obesity epidemic in the UK, winning the annual International Health, Racquet and Sportsclub Association (IHRSA) European Club Leadership Award.
Recovering addicts offered free gym membership at Xercise4Less


Low-cost gym chain Xercise4Less is collaborating with Lancashire Sport Partnership to help people recovering from drug and alcohol dependency by providing them with free gym memberships so they can incorporate regular physical activity into their daily routine.
Xercise4Less partners with blood cancer charity for Men’s Health Week


Fitness club operator Xercise4Less is supporting Anthony Nolan during Men’s Health Week (12–18 June) by offering free three-day gym passes in exchange for a donation to the charity.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
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