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Blink Fitness signs franchise deal with NBA star Draymond Green
POSTED 27 Feb 2018 . BY Tom Walker
Green, named NBA Defensive Player of the Year in 2017, has signed a development deal to open 20 Blink health clubs in Michigan and Illinois Credit: Shutterstock
National Basketball Association (NBA) star Draymond Green has revealed plans to become a fitness entrepreneur, after signing a franchise deal with New York, US-based chain Blink Fitness.

Green, named NBA Defensive Player of the Year in 2017, has agreed a development deal to launch at least 20 Blink health clubs to the states of Michigan and Illinois – marking the budget chain’s first foray to the midwest.

Green will be partnered in the venture by Tom Shumaker, founder of GS Fitness Holdings.

While no locations have been formally announced, Green and Shumaker have been “actively evaluating” the city of Detroit and its surrounding suburbs and parts of the Chicago region for sites.

Green said that he will look to bring the Blink gyms to areas in which there is a need for quality places to work out – including disadvantaged communities.

“I think about where I grew up and the people I grew up with,” Green said. “We didn't have anything like Blink. Everyone wants a cool place to get fit and workout. But lots of communities don't have any options.

“The places are either terrible or too expensive. We're going to change that. This is not an endorsement deal for me. I'm going to invest my money and my time to partner with Blink to bring an amazing gym experience to these communities. "

Launched by Todd Magazine in 2011, Blink has opened 70 company-owned locations serving over 370,000 members throughout New York, New Jersey, Pennsylvania and California.

The company also has more than 40 additional gyms, both corporate and franchisee-owned, under contract in various US markets.

According to Magazine, Blink will have approximately 90 locations open and operating by the end of the year. He also expects Blink to surpass the 300-unit mark over the next five years.
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US-based budget health club operator Blink Fitness is set to expand operations to the US west coast by entering the Los Angeles (LA) metro area in 2017.
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Blink Fitness has urged its members to put ‘mood above muscle’ as part of a month-long initiative in which the US gym chain’s mirrors will be covered to help people think about fitness differently.
  Blink Fitness launches franchise business


Blink Fitness, the low-cost chain started by Equinox in 2011, has launched a franchise programme with the intention of opening a further 300 gyms in the US by 2020.
  Equinox launches budget clubs


Top-end US operator Equinox has entered the no-frills market with the opening of its first budget clubs, under the brand name Blink Fitness.
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NEWS
Blink Fitness signs franchise deal with NBA star Draymond Green
POSTED 27 Feb 2018 . BY Tom Walker
Green, named NBA Defensive Player of the Year in 2017, has signed a development deal to open 20 Blink health clubs in Michigan and Illinois Credit: Shutterstock
National Basketball Association (NBA) star Draymond Green has revealed plans to become a fitness entrepreneur, after signing a franchise deal with New York, US-based chain Blink Fitness.

Green, named NBA Defensive Player of the Year in 2017, has agreed a development deal to launch at least 20 Blink health clubs to the states of Michigan and Illinois – marking the budget chain’s first foray to the midwest.

Green will be partnered in the venture by Tom Shumaker, founder of GS Fitness Holdings.

While no locations have been formally announced, Green and Shumaker have been “actively evaluating” the city of Detroit and its surrounding suburbs and parts of the Chicago region for sites.

Green said that he will look to bring the Blink gyms to areas in which there is a need for quality places to work out – including disadvantaged communities.

“I think about where I grew up and the people I grew up with,” Green said. “We didn't have anything like Blink. Everyone wants a cool place to get fit and workout. But lots of communities don't have any options.

“The places are either terrible or too expensive. We're going to change that. This is not an endorsement deal for me. I'm going to invest my money and my time to partner with Blink to bring an amazing gym experience to these communities. "

Launched by Todd Magazine in 2011, Blink has opened 70 company-owned locations serving over 370,000 members throughout New York, New Jersey, Pennsylvania and California.

The company also has more than 40 additional gyms, both corporate and franchisee-owned, under contract in various US markets.

According to Magazine, Blink will have approximately 90 locations open and operating by the end of the year. He also expects Blink to surpass the 300-unit mark over the next five years.
RELATED STORIES
Blink Fitness enters US West Coast


US-based budget health club operator Blink Fitness is set to expand operations to the US west coast by entering the Los Angeles (LA) metro area in 2017.
Blink Fitness banishes mirrors from gym floor


Blink Fitness has urged its members to put ‘mood above muscle’ as part of a month-long initiative in which the US gym chain’s mirrors will be covered to help people think about fitness differently.
Blink Fitness launches franchise business


Blink Fitness, the low-cost chain started by Equinox in 2011, has launched a franchise programme with the intention of opening a further 300 gyms in the US by 2020.
Equinox launches budget clubs


Top-end US operator Equinox has entered the no-frills market with the opening of its first budget clubs, under the brand name Blink Fitness.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
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