To get the Global Boutique Trends Report from zingfit and ukactive, in full, go to: http://research.ukactive.com/boutique_trends_2018

Looking at the registered customers of each studio within each city who supplied their gender, we can see how the breakdown between males and females compares

• Customer data from all four cities showed a clear gender bias towards female customers

• New York and London had identical customer gender splits of 17% male and 83% female

• The Los Angeles gender distribution was also similar, at 19% male

• Mexico City was the city that stood out from the rest, with nearly one third of registered customers being male (32%)

Looking at the registered customers of each studio within each city who supplied their date of birth, we can see how the age distribution compares

Average age

• All four locations showed a big skew in the age distribution of their customers towards the younger age groups, with each city having less than 8% of customers aged 45 and over

• This was most obvious in Mexico City, with half of customers aged 25-34, and a further 28% aged 15-24

• In Los Angeles, the average age was nearly five years older than Mexico City, and LA also had the highest proportion of customers aged 35+

• New York and London showed very similar age distributions

Sunday was the least popular day for classes in three out of four cities

The most popular day for classes was Tuesday in three out of four cities

There were key differences in the most popular class times, with Mexico City having a much higher percentage of pre-work bookings than any other city 40 %

Lunchtime classes were popular in London, representing 17 % of bookings, but less so elsewhere

1 in 4 classes in London are booked as part of a package of 10 classes or more

Bulk class purchases comprise 89 per cent of bookings, showing the power of boutiques to foster a sense of loyalty

ClassPass bookings comprise just under 1 in 5 bookings (18 per cent), with introductory offers for new customers counting for 1 in 10 bookings (11 per cent)

Less than 10 per cent of bookings take place more than a week in advance

(where customers pay, but don’t show up)

New York 13%

London 12%

Los Angeles 8%

Mexico City 7%

New York, London and Los Angeles all showed two peak times for class bookings: before work (5-8am) after work (5-7pm)

There are two distinct quiet periods across all cities: afternoon (2-4pm) late evening (8-9pm)