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InterContinental Hotels Group to take wellness brand Even into China
POSTED 01 Nov 2017 . BY Tom Walker
Even has just opened its third location -- a flagship hotel in New York's Times Square
Intercontinental Hotels Group (IHG) will take its wellness-focused Even Hotels brand into China for the first time, with the signing of four new management contracts.

The first four Even Hotels will be located in Shanghai, Sanya, Chongqing and Jinan, with the first one set to launch in 2019 (in Sanya).

IHG launched Even in 2012 to cater for an increased consumer demand for holistic wellness in travel – describing the brand as the “first and only hotel brand created with wellness at its core”. The Even model is focused on four pillars of wellness: nutrition, fitness, overall wellbeing and productivity.

The brand offers design and technology elements to help guests maintain wellness, including “Athletic Studios” equipped with the latest fitness innovations, in-room exercise zones and relaxation areas.

Bedrooms have been fitted with high-tech lighting and bedding options – such as eucalyptus linens and colour-changing mood lights – as well as aromatherapy amenities, intended to encourage a good night’s sleep. Dining options at all Even hotels are based on offering guests fresh and locally-sourced, organic foods.

“Around the world, we know that there is growing consumer demand for wellness-focused travel,” said Keith Barr, IHG chief executive. “This includes Greater China, where there is a big opportunity for us to meet this need with Even Hotels. Since debuting in the US, the brand has resonated strongly with guests and owners, in what is a such a unique segment. We will continue our international expansion of Even Hotels in some key locations, and I look forward to working closely with our owners, to build on our strong track record of growing brands in Greater China.”

The first to open, in 2019, will be Even Hotel Sanya Yalong Bay, with 134 rooms and 92 villas. It will be followed by the 250-bedroom Shanghai Even in 2020, located within the Shanghai Tourism Zone, a major tourism project in the city.

The 290-room Even Jinan will then open in 2020 and the quartet will be completed with the launch of the 250-bedroom Even Hotel Chongqing Central Park in 2022.

Since its launch in the US in 2012, IHG has introduced Even at a number of key locations, including three hotels in New York City.

Outside the US, the introduction of Even Hotels to China follows the signing of Even Hotel Auckland, New Zealand, in July.. The hotel is the first of Australia-based Pro-Invest Group’s planned portfolio of Even Hotels, announced with IHG in 2016, and marked the brand’s entry into Australia and New Zealand.
RELATED STORIES
  IHG will expand Even Hotels – its wellness-focused chain – outside the US


Intercontinental Hotels Group (IHG) will take its wellness-focused Even Hotels brand outside the US for the first time, after securing a contract to open a hotel in Auckland, New Zealand.
  Wellness brand Even Hotels plans further US expansion


Jason Moskal, vice president of lifestyle brands for the Intercontinental Hotel Group, discussed the future of wellness travel and outlined plans for IHG’s wellness brand, Even Hotels, during a podcast put on by Skift, a travel industry intelligence platform.
  Adam Glickman of IHG defines the EVEN Hotel brand's wellness focus


InterContinental Hotel Group (IHG) has opened its second EVEN-branded wellness hotel in the city of Rockville, located at the centre of the federal and advanced technology marketplace of Washington DC, US. The first 129-key EVEN Hotel opened in June in Norwalk in Connecticut.
  IHG's wellness hotel brand Even Hotels launches healthy food and beverage platform


InterContinental Hotels Group’s new wellness brand Even Hotels has introduced a health-inspired food and beverage platform called Cork & Kale, which will be available at all Even Hotels properties – the first of which are set to open before the end of June 2014 in Norwalk, Connecticut and Rockville, Maryland, US.
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NEWS
InterContinental Hotels Group to take wellness brand Even into China
POSTED 01 Nov 2017 . BY Tom Walker
Even has just opened its third location -- a flagship hotel in New York's Times Square
Intercontinental Hotels Group (IHG) will take its wellness-focused Even Hotels brand into China for the first time, with the signing of four new management contracts.

The first four Even Hotels will be located in Shanghai, Sanya, Chongqing and Jinan, with the first one set to launch in 2019 (in Sanya).

IHG launched Even in 2012 to cater for an increased consumer demand for holistic wellness in travel – describing the brand as the “first and only hotel brand created with wellness at its core”. The Even model is focused on four pillars of wellness: nutrition, fitness, overall wellbeing and productivity.

The brand offers design and technology elements to help guests maintain wellness, including “Athletic Studios” equipped with the latest fitness innovations, in-room exercise zones and relaxation areas.

Bedrooms have been fitted with high-tech lighting and bedding options – such as eucalyptus linens and colour-changing mood lights – as well as aromatherapy amenities, intended to encourage a good night’s sleep. Dining options at all Even hotels are based on offering guests fresh and locally-sourced, organic foods.

“Around the world, we know that there is growing consumer demand for wellness-focused travel,” said Keith Barr, IHG chief executive. “This includes Greater China, where there is a big opportunity for us to meet this need with Even Hotels. Since debuting in the US, the brand has resonated strongly with guests and owners, in what is a such a unique segment. We will continue our international expansion of Even Hotels in some key locations, and I look forward to working closely with our owners, to build on our strong track record of growing brands in Greater China.”

The first to open, in 2019, will be Even Hotel Sanya Yalong Bay, with 134 rooms and 92 villas. It will be followed by the 250-bedroom Shanghai Even in 2020, located within the Shanghai Tourism Zone, a major tourism project in the city.

The 290-room Even Jinan will then open in 2020 and the quartet will be completed with the launch of the 250-bedroom Even Hotel Chongqing Central Park in 2022.

Since its launch in the US in 2012, IHG has introduced Even at a number of key locations, including three hotels in New York City.

Outside the US, the introduction of Even Hotels to China follows the signing of Even Hotel Auckland, New Zealand, in July.. The hotel is the first of Australia-based Pro-Invest Group’s planned portfolio of Even Hotels, announced with IHG in 2016, and marked the brand’s entry into Australia and New Zealand.
RELATED STORIES
IHG will expand Even Hotels – its wellness-focused chain – outside the US


Intercontinental Hotels Group (IHG) will take its wellness-focused Even Hotels brand outside the US for the first time, after securing a contract to open a hotel in Auckland, New Zealand.
Wellness brand Even Hotels plans further US expansion


Jason Moskal, vice president of lifestyle brands for the Intercontinental Hotel Group, discussed the future of wellness travel and outlined plans for IHG’s wellness brand, Even Hotels, during a podcast put on by Skift, a travel industry intelligence platform.
Adam Glickman of IHG defines the EVEN Hotel brand's wellness focus


InterContinental Hotel Group (IHG) has opened its second EVEN-branded wellness hotel in the city of Rockville, located at the centre of the federal and advanced technology marketplace of Washington DC, US. The first 129-key EVEN Hotel opened in June in Norwalk in Connecticut.
IHG's wellness hotel brand Even Hotels launches healthy food and beverage platform


InterContinental Hotels Group’s new wellness brand Even Hotels has introduced a health-inspired food and beverage platform called Cork & Kale, which will be available at all Even Hotels properties – the first of which are set to open before the end of June 2014 in Norwalk, Connecticut and Rockville, Maryland, US.
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