Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
The artist's Balloon Rabbit will appear virtually at the Eiffel Tower Credit: art.snapchat.com
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.
The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.
Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.
In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.
“The creative experience brings us together and brings about better communication,” said Jeff Koons.
“When somebody views one of my works I always hope that they have a sense of awe and wonder.
“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”
Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.
Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.
The lenses allow users to find the location through geotagging and find the artwork Credit: art.snapchat.com
A shiny Popeye statue will appear at the Sydney Opera House Credit: art.snapchat.com
The Venice beach has welcomed a virtual version of Play-Doh Credit: art.snapchat.com
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Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
The artist's Balloon Rabbit will appear virtually at the Eiffel Tower Credit: art.snapchat.com
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.
The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.
Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.
In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.
“The creative experience brings us together and brings about better communication,” said Jeff Koons.
“When somebody views one of my works I always hope that they have a sense of awe and wonder.
“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”
Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.
Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.
The lenses allow users to find the location through geotagging and find the artwork Credit: art.snapchat.com
A shiny Popeye statue will appear at the Sydney Opera House Credit: art.snapchat.com
The Venice beach has welcomed a virtual version of Play-Doh Credit: art.snapchat.com
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
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As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer. [more...]
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
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