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NEWS
Strava expands gym presence with launch of new service and operator partnerships
POSTED 29 Sep 2017 . BY Tom Walker
Adding gym-based workouts is a new, growing area of interest for Strava
Activity-based social network Strava has continued its expansion onto the gym floor with the introduction of a new Gym and Studio Sync function.

The newest addition to the Strava app lets users upload and register their gym exercises and sessions, as well as discover new gyms, studios and fitness routines.

Adding gym-based workouts is a new area of interest for Strava, which has so far proven popular with runners and cyclists.

As part of the new integration, Strava has secured partnership deals with two US operators – Flywheel Sports and Life Time. Flywheel is a boutique fitness brand offering indoor cycling and barre classes at 42 studios in the US, while Life Time operates 127 health clubs across the US and Canada.

As a result, workouts at Flywheel and Life Time sites can now be registered on Strava, while Strava users are encouraged to try out the clubs through discounted memberships.

Last year Strava secured a partnership with Peloton, the indoor fitness bike manufacturer which also operates cycling studios. Strava now draws more than 14,000 Peloton activities a week from users who have connected their Peloton accounts with Strava.

James Quarles, Strava CEO, said: “Sports and exercise are integral to the lives of Strava community members, with 76 per cent of them doing activities beyond running or cycling more than three times per week.

“We want to make it easier for them to share all of those workouts on Strava.”

As well as Flywheel and Life Time, Strava has also secured partnership deals with three other companies for the new Gym and Studio Sync service.

LiveRowing is a mobile app for the Concept2 rowing machine, which will allow members using Concept2 equipment to upload their workout directly to Strava.

Expresso, a brand of indoor bikes used at 3,000 gyms, will allow indoor cycling classes and HIIT workouts on Expresso bikes being uploaded directly to Strava.

Fitbod, an app that provides personalised strength training workouts, has also signed up, allowing Fitbod’s 200,000 users to share their exercises.
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Strava describes itself as a global community of athletes. Gareth Nettleton explains
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Through its mobile apps and website, Strava has created a global concept that’s inspiring people to get out and push themselves, both on their bikes and now also running
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NEWS
Strava expands gym presence with launch of new service and operator partnerships
POSTED 29 Sep 2017 . BY Tom Walker
Adding gym-based workouts is a new, growing area of interest for Strava
Activity-based social network Strava has continued its expansion onto the gym floor with the introduction of a new Gym and Studio Sync function.

The newest addition to the Strava app lets users upload and register their gym exercises and sessions, as well as discover new gyms, studios and fitness routines.

Adding gym-based workouts is a new area of interest for Strava, which has so far proven popular with runners and cyclists.

As part of the new integration, Strava has secured partnership deals with two US operators – Flywheel Sports and Life Time. Flywheel is a boutique fitness brand offering indoor cycling and barre classes at 42 studios in the US, while Life Time operates 127 health clubs across the US and Canada.

As a result, workouts at Flywheel and Life Time sites can now be registered on Strava, while Strava users are encouraged to try out the clubs through discounted memberships.

Last year Strava secured a partnership with Peloton, the indoor fitness bike manufacturer which also operates cycling studios. Strava now draws more than 14,000 Peloton activities a week from users who have connected their Peloton accounts with Strava.

James Quarles, Strava CEO, said: “Sports and exercise are integral to the lives of Strava community members, with 76 per cent of them doing activities beyond running or cycling more than three times per week.

“We want to make it easier for them to share all of those workouts on Strava.”

As well as Flywheel and Life Time, Strava has also secured partnership deals with three other companies for the new Gym and Studio Sync service.

LiveRowing is a mobile app for the Concept2 rowing machine, which will allow members using Concept2 equipment to upload their workout directly to Strava.

Expresso, a brand of indoor bikes used at 3,000 gyms, will allow indoor cycling classes and HIIT workouts on Expresso bikes being uploaded directly to Strava.

Fitbod, an app that provides personalised strength training workouts, has also signed up, allowing Fitbod’s 200,000 users to share their exercises.
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Global Bike to Work Day: City planners turn to Strava to boost active commuting


As Strava today (10 May) kicks off its first ever Global Bike to Work Day, the cycling app has revealed that more than 70 cities and regions around the world are harnessing its data to inform transport policy.
FEATURE: Activity tracking: Strava society


Strava describes itself as a global community of athletes. Gareth Nettleton explains
FEATURE: Activity tracking: Strava society


Through its mobile apps and website, Strava has created a global concept that’s inspiring people to get out and push themselves, both on their bikes and now also running
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Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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