NEWS
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| Les Mills and Alliance join forces to drive exercise participation |
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| POSTED 14 Sep 2017 . BY Deven Pamben |
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Les Mills UK’s immersive cycling experience, the Trip, features in Salt Ayre Sports Centre
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Leisure development company Alliance Leisure and group exercise specialist Les Mills UK are working together in partnership to help operators install facilities that can help drive participation in communal physical activity.
By combining their expertise and research, the two companies are focused on adopting a holistic approach to facility development, providing solutions for both the physical building and studio programming to help motivate users. Les Mills UK’s immersive cycling experience, the Trip, which combines AV, lighting and full screen projection, features in Alliance’s £5m (US$6.6m, €5.5m) redevelopment of Salt Ayre Sports Centre in Lancaster, Lancashire.
The two companies now plan to collaborate with each other on other projects.
Alliance Leisure is working on a number of developments under the UK Leisure Framework, which is designed to make public sector facilities more efficient and affordable.
“Partnering with Les Mills allows us to offer operators the latest solutions in facility development and group fitness, which will help them to attract new markets and widen participation,” said James Foley, commercial director of Alliance Leisure.
Aimee Barry, business development director at Les Mills UK, said: “With more facilities understanding the importance of group exercise, innovation and design our partnership will provide an easy framework to help deliver inspiring spaces which motivate members to keep coming back.”
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Les Mills enters commercial office to get workers fit
POSTED 21 Jul 2017. BY Deven Pamben

Global fitness brand Les Mills has teamed up with a commercial property company to offer
office employees the chance to get fit while at work – the first time the brand has been
involved in such a project.
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Group fitness giant Les Mills gains CIMSPA endorsement
POSTED 03 Apr 2017. BY Matthew Campelli

Les Mills fitness instructors have the opportunity to gain CIMSPA continuing professional
development (CPD) points as a result of the two organisations agreeing a new partnership.
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