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Les Mills and Alliance join forces to drive exercise participation
POSTED 14 Sep 2017 . BY Deven Pamben
Les Mills UK’s immersive cycling experience, the Trip, features in Salt Ayre Sports Centre
Leisure development company Alliance Leisure and group exercise specialist Les Mills UK are working together in partnership to help operators install facilities that can help drive participation in communal physical activity.

By combining their expertise and research, the two companies are focused on adopting a holistic approach to facility development, providing solutions for both the physical building and studio programming to help motivate users.

Les Mills UK’s immersive cycling experience, the Trip, which combines AV, lighting and full screen projection, features in Alliance’s £5m (US$6.6m, €5.5m) redevelopment of Salt Ayre Sports Centre in Lancaster, Lancashire.

The two companies now plan to collaborate with each other on other projects.

Alliance Leisure is working on a number of developments under the UK Leisure Framework, which is designed to make public sector facilities more efficient and affordable.

“Partnering with Les Mills allows us to offer operators the latest solutions in facility development and group fitness, which will help them to attract new markets and widen participation,” said James Foley, commercial director of Alliance Leisure.

Aimee Barry, business development director at Les Mills UK, said: “With more facilities understanding the importance of group exercise, innovation and design our partnership will provide an easy framework to help deliver inspiring spaces which motivate members to keep coming back.”
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Les Mills fitness instructors have the opportunity to gain CIMSPA continuing professional development (CPD) points as a result of the two organisations agreeing a new partnership.
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Jobs    News   Products   Magazine
NEWS
Les Mills and Alliance join forces to drive exercise participation
POSTED 14 Sep 2017 . BY Deven Pamben
Les Mills UK’s immersive cycling experience, the Trip, features in Salt Ayre Sports Centre
Leisure development company Alliance Leisure and group exercise specialist Les Mills UK are working together in partnership to help operators install facilities that can help drive participation in communal physical activity.

By combining their expertise and research, the two companies are focused on adopting a holistic approach to facility development, providing solutions for both the physical building and studio programming to help motivate users.

Les Mills UK’s immersive cycling experience, the Trip, which combines AV, lighting and full screen projection, features in Alliance’s £5m (US$6.6m, €5.5m) redevelopment of Salt Ayre Sports Centre in Lancaster, Lancashire.

The two companies now plan to collaborate with each other on other projects.

Alliance Leisure is working on a number of developments under the UK Leisure Framework, which is designed to make public sector facilities more efficient and affordable.

“Partnering with Les Mills allows us to offer operators the latest solutions in facility development and group fitness, which will help them to attract new markets and widen participation,” said James Foley, commercial director of Alliance Leisure.

Aimee Barry, business development director at Les Mills UK, said: “With more facilities understanding the importance of group exercise, innovation and design our partnership will provide an easy framework to help deliver inspiring spaces which motivate members to keep coming back.”
RELATED STORIES
Les Mills to offer free virtual classes on National Fitness Day


Les Mills UK has teamed up with ukactive to offer its Born To Move virtual class to 10,000 schools across the UK for free on National Fitness Day later this month.
Alliance bolsters development team to meet growth


Alliance Leisure has made a number of new appointments across its business development team to support increasing demand for leisure facilities across the UK.
Les Mills enters commercial office to get workers fit


Global fitness brand Les Mills has teamed up with a commercial property company to offer office employees the chance to get fit while at work – the first time the brand has been involved in such a project.
Group fitness giant Les Mills gains CIMSPA endorsement


Les Mills fitness instructors have the opportunity to gain CIMSPA continuing professional development (CPD) points as a result of the two organisations agreeing a new partnership.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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