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Wexer partners Spanish hotel group to offer guests 24-hr workouts
POSTED 06 Sep 2017 . BY Deven Pamben
Infit has been introduced at Innside properties in Palma Bosque, Frankfurt Ostend and Hamburg Hafen
Meliá Hotels International has introduced Infit at its Innside brand of properties - a digital fitness software program powered by fit-tech company Wexer that allows guests to access the gym 24 hours a day.

Infit provides guests with hundreds of virtual classes from brands worldwide, with the Wexer Virtual on-demand player allowing users to browse and play classes. The idea was inspired to give busy guests more control over their fitness regimes.

The program has been introduced at Innside properties in Palma Bosque, in Spain, as well as Frankfurt Ostend and Hamburg Hafen, in Germany.

“This unique fitness program is an innovative solution to the continuously evolving lifestyle needs of the work-tripping traveller,” said Susanna Mander, global senior director of brand marketing at Meliá.

Paul Bowman, Wexer chief executive, said: “We are committed to making world-class exercise accessible to more people through technology so it’s a clear next step to be partnering with great hotel brands such as Meliá.”

Innside Hotels are four and five-star hotels in cities in Spain and Germany, including Berlin, Munich, Madrid, Frankfurt, Bremen and Dusseldorf. Spanish-based Meliá has six other accommodation brands and more than 370 hotels in 43 countries on four continents.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Wexer partners Spanish hotel group to offer guests 24-hr workouts
POSTED 06 Sep 2017 . BY Deven Pamben
Infit has been introduced at Innside properties in Palma Bosque, Frankfurt Ostend and Hamburg Hafen
Meliá Hotels International has introduced Infit at its Innside brand of properties - a digital fitness software program powered by fit-tech company Wexer that allows guests to access the gym 24 hours a day.

Infit provides guests with hundreds of virtual classes from brands worldwide, with the Wexer Virtual on-demand player allowing users to browse and play classes. The idea was inspired to give busy guests more control over their fitness regimes.

The program has been introduced at Innside properties in Palma Bosque, in Spain, as well as Frankfurt Ostend and Hamburg Hafen, in Germany.

“This unique fitness program is an innovative solution to the continuously evolving lifestyle needs of the work-tripping traveller,” said Susanna Mander, global senior director of brand marketing at Meliá.

Paul Bowman, Wexer chief executive, said: “We are committed to making world-class exercise accessible to more people through technology so it’s a clear next step to be partnering with great hotel brands such as Meliá.”

Innside Hotels are four and five-star hotels in cities in Spain and Germany, including Berlin, Munich, Madrid, Frankfurt, Bremen and Dusseldorf. Spanish-based Meliá has six other accommodation brands and more than 370 hotels in 43 countries on four continents.
RELATED STORIES
Fitness First Asia partners Wexer to deliver digital membership


Fitness First Asia has launched a digital membership for both members and non-members in a bid to broaden the reach of its brand and inspire people to stay active.
Virtual fitness boosts member retention, says research


Gyms and health clubs that offer virtual fitness can significantly drive higher levels of member engagement and retention, according to research by Wexer Virtual.
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World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]
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Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
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