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NEWS
DW Sports pumps £1m into Fitness First Bishopsgate
POSTED 23 Aug 2017 . BY Deven Pamben
The mind and body studio will offer yoga and Pilates classes
Fitness First Bishopsgate, part of the DW Fitness First Group, has undergone a £1m refurbishment, with cash being spent on a new swimming pool, mind and body studio, steamroom and changing rooms.

The revamp is part of the group’s ongoing investment across the estate of 44 UK-based Fitness First clubs following the purchase of the brand by DW Sports in September last year.

The mind and body studio, which offers yoga and Pilates, adds 35 classes to the club's timetable of group exercise sessions, which also include Les Mills, Fitness First's signature freestyle group training and indoor cycle classes in its other studios.

The mind and body studio has also been fitted with virtual class capability.

The 5,000sq ft (465sq m) Bishopsgate facility is the fourth central London Fitness First operation to house a swimming pool, and is classed by the company as a tier one club.

“This latest investment shows our ongoing commitment to strengthening and building the Fitness First brand in the UK. Having a swimming pool in another of our central London sites really sets Fitness First apart as a premium offering," said Martin Long, DW Sports chief executive.

“With five clubs in close proximity, our new connected membership allows not only our members at the Bishopsgate club but at all clubs to have even more choice of facilities in central London.”

DW Fitness First Group operates more than 120 facilities across the country.

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The potential takeover of Fitness First UK by Dave Whelan’s DW Sports would mark the start of a mid-market fightback against the rise of the budget clubs, according to a well- placed source.
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NEWS
DW Sports pumps £1m into Fitness First Bishopsgate
POSTED 23 Aug 2017 . BY Deven Pamben
The mind and body studio will offer yoga and Pilates classes
Fitness First Bishopsgate, part of the DW Fitness First Group, has undergone a £1m refurbishment, with cash being spent on a new swimming pool, mind and body studio, steamroom and changing rooms.

The revamp is part of the group’s ongoing investment across the estate of 44 UK-based Fitness First clubs following the purchase of the brand by DW Sports in September last year.

The mind and body studio, which offers yoga and Pilates, adds 35 classes to the club's timetable of group exercise sessions, which also include Les Mills, Fitness First's signature freestyle group training and indoor cycle classes in its other studios.

The mind and body studio has also been fitted with virtual class capability.

The 5,000sq ft (465sq m) Bishopsgate facility is the fourth central London Fitness First operation to house a swimming pool, and is classed by the company as a tier one club.

“This latest investment shows our ongoing commitment to strengthening and building the Fitness First brand in the UK. Having a swimming pool in another of our central London sites really sets Fitness First apart as a premium offering," said Martin Long, DW Sports chief executive.

“With five clubs in close proximity, our new connected membership allows not only our members at the Bishopsgate club but at all clubs to have even more choice of facilities in central London.”

DW Fitness First Group operates more than 120 facilities across the country.

RELATED STORIES
DW Sports swoops for all 62 UK Fitness First clubs


DW Sports has become one of the largest health club operators in the UK in one fell swoop with the acquisition of Fitness First UK and its whole 62-club portfolio.
DW Sports takeover of Fitness First: The mid-market fights back


The potential takeover of Fitness First UK by Dave Whelan’s DW Sports would mark the start of a mid-market fightback against the rise of the budget clubs, according to a well- placed source.
Exclusive: ‘Significant interest’ in Fitness First buyout


The potential sale of Fitness First UK has sparked “a significant amount of interest,” with the recovering gym chain having caught the attention of a slew of investors.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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Introducing a new era of Nautilus Leverage
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