NEWS
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| Merlin chief executive to deliver keynote address at IAAPA 2017 |
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| POSTED 01 Aug 2017 . BY Tom Anstey |
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Varney was appointed Merlin chief executive when the company was formed in 1999 Credit: Merlin Entertainments
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Merlin Entertainments CEO Nick Varney has been named keynote speaker for the 2017 IAAPA attractions expo in Orlando, Florida.
Varney, who has more than two decades of experience within the attractions industry, was appointed Merlin chief executive when the company was formed in 1999, later being appointed company director in 2013.
Under his leadership, Merlin has become a global leader in location-based family entertainment, operating more than 100 attractions in 24 countries across four continents, welcoming 60 million people annually and employing some 27,0000 people.
"Nick leads a company with a diverse portfolio,” said IAAPA president and CEO Paul Noland. “We can all learn from his unique perspective on the opportunities and challenges ahead for the global attractions industry."
Varney will deliver his keynote during the GM and Owners’ breakfast, which takes place on 15 November at 8:15am. In addition to Varney’s speech, the breakfast will also include the presentation of the IAAPA Young Professional Award and the IAAPA Service Awards.
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Merlin could pull plug on Shrek’s Adventure roll out
POSTED 06 Mar 2017. BY Alice Davis

It’s almost a year since Universal’s parent company Comcast acquired DreamWorks, and
now Merlin Entertainments boss Nick Varney has to decide what to do with its Shrek’s
Adventure midway.
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Struggling pound could bring UK tourism boom, says Varney
POSTED 28 Jun 2016. BY Tom Anstey

Merlin Entertainments CEO and British Hospitality Association (BHA) chair Nick Varney
has said that the UK’s decision to leave the European Union could actually bring an influx
of visitors based on the weakened value of the struggling pound.
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Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...] |
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ukactive

ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...] |
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| DIARY |

15-18 Jun 2026

HLTH Europe

RAI Convention Centre,
Amsterdam,
Netherlands
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