Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Adidas launches holistic women's fitness app
POSTED 28 Jul 2017 . BY Lauretta Ihonor
Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle.

All Day was designed specifically for women seeking a holistic fitness solution and provides users with recommendations focused on movement, nutrition, mindset and rest.

Vice president at Adidas Digital Sports Stacey Burr said: "Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable, while still keeping it fun."

Users of the software can not only track their activity levels, but also have access to a library of programmes that demonstrate new ways to exercise, eat healthily and recover effectively after a workout.

Available on both iOS and Android devices, the app integrates with the company's smart bracelet, Adidas Chameleon, to allow tracking of activity and health metrics. All Day’s holistic offerings include: five-minute guided yoga for running sessions, simple nutritious recipes and one-hour music tracks for improving sleep.

All Day is currently available in the US and will be rolled out into other markets later this autumn.
RELATED STORIES
  Adidas unveils design for fitness-focused World of Sports campus


Sportswear giant Adidas has revealed its plans to transform its German headquarters into a huge leisure campus, including four star-shaped public spaces promoting exercise and outdoor activity.
  Adidas kicks off female-focused fitness pop-up in London


Sportswear giant Adidas has launched a pop-up fitness experience in East London, offering free classes to women in a bid to inspire physical activity.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
+ More news   
LATEST JOBS
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Enderby
+ More jobs  

FEATURED SUPPLIERS

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers  
COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Adidas launches holistic women's fitness app
POSTED 28 Jul 2017 . BY Lauretta Ihonor
Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle.

All Day was designed specifically for women seeking a holistic fitness solution and provides users with recommendations focused on movement, nutrition, mindset and rest.

Vice president at Adidas Digital Sports Stacey Burr said: "Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable, while still keeping it fun."

Users of the software can not only track their activity levels, but also have access to a library of programmes that demonstrate new ways to exercise, eat healthily and recover effectively after a workout.

Available on both iOS and Android devices, the app integrates with the company's smart bracelet, Adidas Chameleon, to allow tracking of activity and health metrics. All Day’s holistic offerings include: five-minute guided yoga for running sessions, simple nutritious recipes and one-hour music tracks for improving sleep.

All Day is currently available in the US and will be rolled out into other markets later this autumn.
RELATED STORIES
Adidas unveils design for fitness-focused World of Sports campus


Sportswear giant Adidas has revealed its plans to transform its German headquarters into a huge leisure campus, including four star-shaped public spaces promoting exercise and outdoor activity.
Adidas kicks off female-focused fitness pop-up in London


Sportswear giant Adidas has launched a pop-up fitness experience in East London, offering free classes to women in a bid to inspire physical activity.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
+ More news   
 
FEATURED SUPPLIERS

Supporting long-term health: why whole body vibration belongs in clinical settings
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]
+ More featured suppliers  
COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS