Three trends that leaders saw as having the most favourable outcome on how they operated their businesses were: the evolution of social media for engaging members, the emergence of millennials as a consumer force and the demand for mobile engagement from their members.

Three approaches leaders were most likely to have taken this past year to provide their businesses with a competitive advantage in the marketplace were: increasing digital marketing efforts, renovating their facilities and enhancing their digital presence through an upgraded website and/or mobile app.

Three trends leaders saw as having the most unfavourable impact on how they operated their businesses were the legal and political dynamics within the country, the growth of global fitness franchises and the evolution of digital middlemen in the sector, such as ClassPass.

Three approaches leaders were least likely to leverage in pursuit of a competitive advantage were merging/acquiring a strategic partner, repositioning their business to create new value proposition, and introducing a branded virtual platform to extend the 24/7 reach of their business.