NEWS
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| AAE 2017: Holovis debuts new robotic VR experience |
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| POSTED 15 Jun 2017 . BY Tom Anstey |
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The robotic arm is synced with the virtual reality to create am immersive experience Credit: Holovis
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Holovis has debuted a new virtual reality ride at this year’s Asian Attractions Expo (AAE), combining interactive VR with a robotic arm to create a virtual flying taxi ride through Singapore. Dubbed R3ex – rideable real time robot experiences – guests can ride the two-seat, four axis robot arm, which synchronises movement with VR to create an immersive storytelling experience.
The ride is set in an imagined Singapore in the year 2133, with riders experiencing a taxi flight from the AAE convention centre to a nearby hotel. However, the rush hour leads to some surprise events during the trip. Holovis says the experience can be configured, with tailored media, gesture-based interactivity and rider-guided control. Future models currently under-development include a four seat version and the chance for guests to have full control of the robotic arm as they explore virtual reality. “Theme park guests want new kinds of out-of-home experiences that stretch and test their senses like never before,” said Holovis CEO Stuart Hetherington. “R3ex is a new type of attraction where the dramatic impact of robotics has been integrated and appropriately layered with other technologies, all working with specially designed real-time media. That means effective deployment of VR today, AR tomorrow, and full holographic arrays in the future, on a robot.”
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| Holovis has envisioned the world of AAE 2133, enabling guests to take a flying taxi ride around Singapore and make the journey from convention centre to a hotel Credit: Holovis |
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Holovis and S&S unveil world-first media-led rollercoaster concept
POSTED 04 Jan 2017. BY Tom Anstey

Mixed-reality firm Holovis is teaming with ride manufacturer S&S - Sansei Technologies to
develop the world-first Immersive Elevator MediaCoaster – a new form of attraction
combining a dark ride, elevator and rollercoaster experience in one.
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FEATURE: Promotional feature: Holovis
POSTED 04 Nov 2016.

Find out about Holovis’s mixed reality Extended Experience technology and boost interactivity and visitor engagement
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| DIARY |

15-18 Jun 2026

HLTH Europe

RAI Convention Centre,
Amsterdam,
Netherlands
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