Competition in the fitness trade show market has ramped up as a result of Leisure Industry Week (LIW) rebranding as a pure fitness exhibition, while the parent company of Professional Beauty has launched its own fitness-focused event.

BodyPower, the organiser of BodyPower Expo and owner of LIW, has rebranded the latter as BP: Fitness Trade Show.

The show will move away from presenting other elements of the leisure industry and concentrate firmly on growth and innovation in the health, fitness and gym sector.

Pure Gym will host its annual PT Conference at the event, which will take place at the NEC in Birmingham on 12 and 13 September.

According to the organisers, the exhibition will feature 100 exhibitors, including personal trainer studios, boutique health clubs, chain and independent gyms, schools and universities and hotel gyms.

BodyPower managing director, Steve Orton, said the organisation “really wants to put its stamp on the event".

“Our focus is on the business of fitness and we are strategically aligned to be able to influence industry growth and provide an annual meeting place to drive business development,” he added.

However, a new trade event launched by Trades Exhibitions, the Mark Moloney-owned parent company of Professional Beauty and Professional Spa, will also be established early next year.

Called Fitness Industry Live, the new event is understood to have built up a good amount of industry support and is expected to run alongside Professional Beauty.

The two shows will join the recently launched Elevate show in appealing exclusively to the health and fitness sector. Elevate, organised by Max Quittenton, hosted its second annual event last month at the Excel Centre in London after launching its inaugural edition at Kensington Olympia in May 2016.