ukactive has kicked off its countdown to National Fitness Day 2017 with the launch of a consumer social media campaign and a renewed focus on taking activity into schools, workplaces and high streets.

The not-for-profit body has launched a website that will provide information on events taking place around the country. Operators can register activities on the site and users can then search for events in their area.

The National Fitness Day '#Fitness2Me' social media campaign will be expanded this year to demonstrate the positive impact that physical activity has on people in terms of mental and physical health. ukactive members will be encouraged to get customers to share their own Fitness2Me stories.

The event, which takes place on 27 September, will see free sessions at fitness sites, including exercise programmes, virtual classes and tailored public workouts. Fitness operators will go into workplaces and schools to provide sessions to office workers and schoolchildren across Britain.

ukactive will work alongside two brand partners – retailer Argos and health insurer AXA PPP healthcare - as it looks to reach more people and build on last year, which saw 18,000 free events across the UK and getting more than 1 million people moving.

“Partnerships with top tier brands like Argos and AXA PPP healthcare provide an excellent platform to spread the message of physical activity as widely as possible and reach unparalleled numbers of the British public," said Steven Ward, ukactive chief executive.

“Bringing activity to the public in their schools, workplaces and high streets helps promote the fantastic benefits of activity first hand. National Fitness Day is a wonderful opportunity to engage directly with the nation and demonstrate the value of physical activity in building a healthier society.”

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