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Consumer spending on sport and fitness up, but leisure industry braced for slowdown
POSTED 08 May 2017 . BY Matthew Campelli
Despite gym spend increasing over the period, a number of millenials have expressed their intention of moving their leisure spend elsewhere Credit: Bojan Milinkov/Shutterstock.com
Consumer spending on gym use and sporting activity increased during the first quarter of 2017, although analysts are predicting a dip in expenditure on general leisure activities due to a “weak pound” and “slowdown” in wage growth.

Deloitte’s quarterly survey of 3,000 adults revealed that net spending on using fitness clubs and taking part in sport increased by two percentage points on Q4 2016 – although this is common for the period immediately after Christmas.

However, the gym sector may have to brace itself for a drop in millennial members and customers, with some 18-34 year-olds shifting their leisure intentions elsewhere.

According to Deloitte there has been a seven percentage point dip in those intending to spend leisure money at the gym, with an increase in those wanted to eat out and go to pubs and bars.

Over the opening three months of 2017, spending on holidays also increased over the period, with a surge in both long-haul and short-haul booking.

The picture looks slightly bleaker across the entire leisure industry, with the effect of Brexit on the pound, rising inflation and slow nominal wage growth contributing to a fall in spending.

Money spent eating out at restaurants fell by three percentage points, with a similar decrease in coffee shops and pubs.

“The focus on health and wellbeing is as expected for the start of the year, with spending falling for eating out and rising for gym and sport-related leisure activities,” said Simon Oaten, partner for hospitality at Deloitte.

“However, with inflation rising, a weak pound and a slowdown in nominal wage growth, leisure consumers are starting to feel their pockets tighten, leading to a fall in spending on some habitual activities and small luxuries, such as buying daily coffees.”

Oaten added: “While this has yet to result in an actual reduction in overall leisure spending, this trend will be monitored closely.

“The overall health of the sector will be an important economic indicator in the months to come.”
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Jobs    News   Products   Magazine
NEWS
Consumer spending on sport and fitness up, but leisure industry braced for slowdown
POSTED 08 May 2017 . BY Matthew Campelli
Despite gym spend increasing over the period, a number of millenials have expressed their intention of moving their leisure spend elsewhere Credit: Bojan Milinkov/Shutterstock.com
Consumer spending on gym use and sporting activity increased during the first quarter of 2017, although analysts are predicting a dip in expenditure on general leisure activities due to a “weak pound” and “slowdown” in wage growth.

Deloitte’s quarterly survey of 3,000 adults revealed that net spending on using fitness clubs and taking part in sport increased by two percentage points on Q4 2016 – although this is common for the period immediately after Christmas.

However, the gym sector may have to brace itself for a drop in millennial members and customers, with some 18-34 year-olds shifting their leisure intentions elsewhere.

According to Deloitte there has been a seven percentage point dip in those intending to spend leisure money at the gym, with an increase in those wanted to eat out and go to pubs and bars.

Over the opening three months of 2017, spending on holidays also increased over the period, with a surge in both long-haul and short-haul booking.

The picture looks slightly bleaker across the entire leisure industry, with the effect of Brexit on the pound, rising inflation and slow nominal wage growth contributing to a fall in spending.

Money spent eating out at restaurants fell by three percentage points, with a similar decrease in coffee shops and pubs.

“The focus on health and wellbeing is as expected for the start of the year, with spending falling for eating out and rising for gym and sport-related leisure activities,” said Simon Oaten, partner for hospitality at Deloitte.

“However, with inflation rising, a weak pound and a slowdown in nominal wage growth, leisure consumers are starting to feel their pockets tighten, leading to a fall in spending on some habitual activities and small luxuries, such as buying daily coffees.”

Oaten added: “While this has yet to result in an actual reduction in overall leisure spending, this trend will be monitored closely.

“The overall health of the sector will be an important economic indicator in the months to come.”
RELATED STORIES
UK leisure spending to break £80bn barrier this year


Consumer spending on the UK leisure industry is expected to pass £80bn for the time ever this year, fuelled by growth across a wide range of sectors.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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