DLL considering rolling out ‘group napping classes’
POSTED 04 May 2017 . BY Tom Walker
Napercise is being marketed as a 'new type of wellbeing class'
Health club operator David Lloyd Leisure (DLL) is considering rolling out a new fitness class – which consists of nothing but sleeping.
Primarily targeted at exhausted parents, the pioneering new ‘Napercise’ sessions consists of 45-minute sleep sessions which – according to DLL – have been scientifically designed to reinvigorate the mind and improve moods.
The first of its kind, DLL describes Napercise as a “new type of wellbeing class” and has been developed alongside sleep expert Kathryn Pinkham.
Upon arrival in the studio – in which the temperature will be dropped to a level that promotes calorie burning during sleep – guests will find single beds and atmospheric sounds, designed to create the perfect environment for sleeping.
DLL completed a pilot of the Napercise classes last week and, according to marketing manager, Simon Mills, the response has made the group consider making the classes a permanent fixture.
“The Napercise class was trialled at the David Lloyd Sidcup club last weekend and was a huge success”, he said.
“We received more than 100 enquiries from people wanting to take part, with both parents in need of a nap and exhausted workers in attendance.
“We’re currently considering rolling the class out to our clubs nationally and looking in to logistics as it proved so hugely popular. It seems that there are many of us who are looking to relax and catch up on some much needed sleep and what better way to get 40 winks than combining it with your trip to your local David Lloyd Club.”
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redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
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ukactive
ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
DLL considering rolling out ‘group napping classes’
POSTED 04 May 2017 . BY Tom Walker
Napercise is being marketed as a 'new type of wellbeing class'
Health club operator David Lloyd Leisure (DLL) is considering rolling out a new fitness class – which consists of nothing but sleeping.
Primarily targeted at exhausted parents, the pioneering new ‘Napercise’ sessions consists of 45-minute sleep sessions which – according to DLL – have been scientifically designed to reinvigorate the mind and improve moods.
The first of its kind, DLL describes Napercise as a “new type of wellbeing class” and has been developed alongside sleep expert Kathryn Pinkham.
Upon arrival in the studio – in which the temperature will be dropped to a level that promotes calorie burning during sleep – guests will find single beds and atmospheric sounds, designed to create the perfect environment for sleeping.
DLL completed a pilot of the Napercise classes last week and, according to marketing manager, Simon Mills, the response has made the group consider making the classes a permanent fixture.
“The Napercise class was trialled at the David Lloyd Sidcup club last weekend and was a huge success”, he said.
“We received more than 100 enquiries from people wanting to take part, with both parents in need of a nap and exhausted workers in attendance.
“We’re currently considering rolling the class out to our clubs nationally and looking in to logistics as it proved so hugely popular. It seems that there are many of us who are looking to relax and catch up on some much needed sleep and what better way to get 40 winks than combining it with your trip to your local David Lloyd Club.”
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept
designed to bring this fast growing, but rather expensive, modality into the mainstream.
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer. [more...]
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
+ More featured suppliers
COMPANY PROFILES
ukactive ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]