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Fitness First Middle East to open ladies-only gyms in Saudi Arabia
POSTED 09 Mar 2017 . BY Deven Pamben
Fitness First has 66 clubs across 50 locations in the Middle East, including Kuwait
Fitness First Middle East will launch ladies-only gyms in Saudi Arabia this year, complementing the existing portfolio of men’s clubs it has in the Kingdom.
 
In line with new regulations issued by Saudi Arabia's General Authority for Sports, the operator will be recruiting internationally qualified female personal trainers.

The clubs will offer classes, including BodyPump, Zumba and RPM and exclusive group training 6D, which is based on six dimensions of fitness: move, lift, core, burn, function and recover.

Members will also be able to use other Fitness First ladies-only clubs in other countries. The operator has a network of female-only gyms across the United Arab Emirates, Bahrain, Qatar, Jordan and Kuwait.

Last month, Princess Reema bint Bandar, vice president for women's affairs at the sports authority said that Saudi Arabia would begin granting licenses for women's gyms by the end of February.
 
Saudi Arabia wants to increase the ratio of individuals exercising at least once a week from the current 13 per cent of population to 40 per cent by 2030.
 
George Flooks, Fitness First Middle East chief operating officer, said: "Fitness First are excited to be bringing ladies-only gyms to the Kingdom Of Saudi Arabia. Our concept will have over 70 GX classes a week and will be purpose built for ladies.

"Fitness First will bring the most talented and highly qualified staff in the region to the Kingdom, together with the best experience for ladies. Our clubs will be designed for exercise, comfort, a great social environment and convenience. We will also ensure all of our clubs have Arabic speaking female staff to ensure we have the best connection with our members."
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NEWS
Fitness First Middle East to open ladies-only gyms in Saudi Arabia
POSTED 09 Mar 2017 . BY Deven Pamben
Fitness First has 66 clubs across 50 locations in the Middle East, including Kuwait
Fitness First Middle East will launch ladies-only gyms in Saudi Arabia this year, complementing the existing portfolio of men’s clubs it has in the Kingdom.
 
In line with new regulations issued by Saudi Arabia's General Authority for Sports, the operator will be recruiting internationally qualified female personal trainers.

The clubs will offer classes, including BodyPump, Zumba and RPM and exclusive group training 6D, which is based on six dimensions of fitness: move, lift, core, burn, function and recover.

Members will also be able to use other Fitness First ladies-only clubs in other countries. The operator has a network of female-only gyms across the United Arab Emirates, Bahrain, Qatar, Jordan and Kuwait.

Last month, Princess Reema bint Bandar, vice president for women's affairs at the sports authority said that Saudi Arabia would begin granting licenses for women's gyms by the end of February.
 
Saudi Arabia wants to increase the ratio of individuals exercising at least once a week from the current 13 per cent of population to 40 per cent by 2030.
 
George Flooks, Fitness First Middle East chief operating officer, said: "Fitness First are excited to be bringing ladies-only gyms to the Kingdom Of Saudi Arabia. Our concept will have over 70 GX classes a week and will be purpose built for ladies.

"Fitness First will bring the most talented and highly qualified staff in the region to the Kingdom, together with the best experience for ladies. Our clubs will be designed for exercise, comfort, a great social environment and convenience. We will also ensure all of our clubs have Arabic speaking female staff to ensure we have the best connection with our members."
RELATED STORIES
FFME opens first standalone studio


Fitness First Middle East has opened its first ever standalone studio not attached to a traditional health club.
Fitness First launches Dubai XFit studio


Fitness First Middle East (FFME) has opened its latest XFit studio – the operator’s own CrossFit-style offering – in Dubai.
Fitness First Middle East reaches 60 sites


Fitness First is gearing up to launch its 33rd club in the UAE in the coming weeks, on Palm Jumeirah’s Golden Mile.
Fitness First: Red is the new platinum in Dubai


Fitness First Middle East recently opened its 31st club in the United Arab Emirates – the first in the region to feature the brand’s vibrant new look with the red logo and fresh colours for the decor.
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World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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