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Fitness sector training providers must strengthen digital offering, report finds
POSTED 11 Jan 2017 . BY Deven Pamben
Rob May, director of YMCA Awards, says students are benefitting from the flexibility of digital learning
Rob May, director of YMCA Awards, says students are benefitting from the flexibility of digital learning
Education and training providers in the health and fitness sector need to embrace learning technology solutions or risk losing out to more innovative suppliers, awarding organisation YMCA Awards has warned.

Increasing numbers of students in the sector now expect access to on-demand learning, so they can study at a time and place that suits them, according to a report published by YMCA.

The report surveyed 250 students about their study routines and found that 68 per cent of e-learning is done outside of the traditional 9am–4pm hours using digital resources, and 16 per cent is done during the weekend. The most popular times for e-learning were 4–5pm, followed by 8-9pm. The most popular e-learning days were Wednesday, followed by Tuesday.

Almost half of students surveyed said they had used a smartphone in their studies over the past 12 months. The document said: "Over the past year, smartphones have surpassed desktop computers for internet searches for the first time – meaning providers should incorporate mobile methods into their teaching. This will become particularly important in the active leisure sector, where learners will appreciate the ability to learn on the move, or in different environments."

The report also found that the majority of learners (82 per cent) preferred a mixture of digital and print materials to support their learning, with 46 per cent favouring resources that can be used offline.

Of the learners questioned: 24 per cent used online games; 70 per cent used online quizzes; 78 per cent used websites; and 62 per cent had used online videos. In addition, 60 per cent of learners surveyed value small, bite-sized learning content of five to 10 minutes, while 59 per cent like multimedia to be included within this, such as video, audio, and illustrations.

Only one in four people had used online games, suggesting that these more advanced methods of learning technologies are yet to be fully adopted by the majority of students, the report said.

It concluded: "The sector must ensure that the quality of digital learning is prioritised as much as face to face. Therefore, the quality of learning content, teaching and assessment must be prioritised.

"Don’t fight learning technologies – digital learning must be embraced if education providers are to stay ahead of the curve. Digital advancements will continue, regardless of whether we evolve with them."

Commenting on the findings, Rob May, YMCA Awards director, said: “It is clear from our research that providers are still at various points in their digital learning journey; there’s still work to be done to make strides towards industry wide adoption. One thing we can say for sure is that students are really benefitting from the flexibility that digital learning offers.”
RELATED STORIES
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YMCA Awards has appointed Craig Potter head of commercial as the awarding organisation aims to continue its transformation under director Rob May.
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  YMCA Thornton £3m investment adds raft of rare leisure offerings


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Starting in the new year, residents of North Lancashire with an unhealthy BMI, will get help with fitness and dietary issues through a subsidised health scheme and exercise referral programme.
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NEWS
Fitness sector training providers must strengthen digital offering, report finds
POSTED 11 Jan 2017 . BY Deven Pamben
Rob May, director of YMCA Awards, says students are benefitting from the flexibility of digital learning
Rob May, director of YMCA Awards, says students are benefitting from the flexibility of digital learning
Education and training providers in the health and fitness sector need to embrace learning technology solutions or risk losing out to more innovative suppliers, awarding organisation YMCA Awards has warned.

Increasing numbers of students in the sector now expect access to on-demand learning, so they can study at a time and place that suits them, according to a report published by YMCA.

The report surveyed 250 students about their study routines and found that 68 per cent of e-learning is done outside of the traditional 9am–4pm hours using digital resources, and 16 per cent is done during the weekend. The most popular times for e-learning were 4–5pm, followed by 8-9pm. The most popular e-learning days were Wednesday, followed by Tuesday.

Almost half of students surveyed said they had used a smartphone in their studies over the past 12 months. The document said: "Over the past year, smartphones have surpassed desktop computers for internet searches for the first time – meaning providers should incorporate mobile methods into their teaching. This will become particularly important in the active leisure sector, where learners will appreciate the ability to learn on the move, or in different environments."

The report also found that the majority of learners (82 per cent) preferred a mixture of digital and print materials to support their learning, with 46 per cent favouring resources that can be used offline.

Of the learners questioned: 24 per cent used online games; 70 per cent used online quizzes; 78 per cent used websites; and 62 per cent had used online videos. In addition, 60 per cent of learners surveyed value small, bite-sized learning content of five to 10 minutes, while 59 per cent like multimedia to be included within this, such as video, audio, and illustrations.

Only one in four people had used online games, suggesting that these more advanced methods of learning technologies are yet to be fully adopted by the majority of students, the report said.

It concluded: "The sector must ensure that the quality of digital learning is prioritised as much as face to face. Therefore, the quality of learning content, teaching and assessment must be prioritised.

"Don’t fight learning technologies – digital learning must be embraced if education providers are to stay ahead of the curve. Digital advancements will continue, regardless of whether we evolve with them."

Commenting on the findings, Rob May, YMCA Awards director, said: “It is clear from our research that providers are still at various points in their digital learning journey; there’s still work to be done to make strides towards industry wide adoption. One thing we can say for sure is that students are really benefitting from the flexibility that digital learning offers.”
RELATED STORIES
Craig Potter joins YMCA Awards as head of commercial


YMCA Awards has appointed Craig Potter head of commercial as the awarding organisation aims to continue its transformation under director Rob May.
Awarding organisation CYQ to rebrand as YMCA Awards


CYQ is to change its name to YMCA Awards from 1 June, ahead of plans to enhance its services to adapt to the changing landscape of careers in health and fitness.
YMCA Thornton £3m investment adds raft of rare leisure offerings


Wyre Council has invested more than £3m to rejuvenate Thornton Health and Fitness Centre in north Lancashire, with a glow in the dark bowling alley and an indoor ramp park staffed by semi-pro skaters among the new facilities.
YMCA teams up with Momenta to offer healthy lifestyle courses in North Lancs


Starting in the new year, residents of North Lancashire with an unhealthy BMI, will get help with fitness and dietary issues through a subsidised health scheme and exercise referral programme.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
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23-26 Aug 2026

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