NEWS
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| Universal Japan announces plans for 'real battle attraction' with Dragon Quest experience |
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| POSTED 20 Dec 2016 . BY Tom Anstey |
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USJ has promised 'adventures you were formerly only able to experience in videogames coming to life around you' for the attraction
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Universal Studios Japan is celebrating the 30th anniversary of Dragon Quest by announcing plans for a new visitor attraction based on the popular videogame series.
Debuting on 17 March, ‘Dragon Quest: The Real’ will equip guests with a weapon and send them on a quest through a labyrinth, working with their friends to battle monsters appearing in the dungeon.
Dubbed a “real battle attraction”, USJ has called the plan the first of its kind, promising “adventures you were formerly only able to experience in videogames coming to life around you”, with players able to “really be the hero”.
While Universal has been quiet on the details, it did say the attraction would be using its “technological and creative abilities to bring a wide range of media content to life with realistic attractions”.
The Dragon Quest series is incredibly popular in Japan, having debuted on the Famicom games system in 1986 and going on to release 10 games spanning multiple platforms. To date, the game has sold 66 million units worldwide, though it has never been released in Europe.
“The day has finally come for everyone to experience the world of Dragon Quest in real life,” said Ryutaro Ichimura, head producer on the Square Enix Dragon Quest 30th Anniversary Project.
“As a conclusion to the project, we’re working as hard as we can with Universal Studios Japan to bring you an amazing experience, so you won’t be disappointed.”
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Nintendo promises immersive situations and smartphone interactivity for Universal parks
POSTED 23 Nov 2016. BY Tom Anstey

As Universal prepares for launch of its first Nintendo theme park attraction in 2020,
Nintendo of America president Reggie Fils-Aime has revealed some details for the
upcoming attraction, promising “immersive amusement interactive situations” and
potential smartphone interactivity for the highly-anticipated addition.
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| DIARY |

15-18 Jun 2026

HLTH Europe

RAI Convention Centre,
Amsterdam,
Netherlands
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