Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
New real-time Google feature can tell how busy venues are
POSTED 28 Nov 2016 . BY Tom Walker
The service could potentially influence people’s choices on which leisure businesses to visit Credit: Shutterstock
Tech giant Google has updated its Popular Times app to stream data in real time, allowing users to see how busy a venue or place is before they get there.

The live information is based on anonymised location data farmed from app users who have enabled location services with Google apps.

As well as the number of people at a location, the real time stream also shows how long those people are staying in their location, indicating how busy or slow a specific venue is.

The service could potentially influence people’s choices on which leisure businesses to visit and which to pass on.

Jamie Aspinall, Google’s product manager, said: “Since introducing the Popular Times feature in Google Search and Maps last year, people have been able to check how busy a place typically is at different times of the week.

“Now, we’ve added a real-time look at how crowded a place is right now, to help them decide where and when to go.

“People seeking for a lively bar, for example, can check Popular Times for a sneak preview of what to expect when you arrive.”

“You can also check and see how long people typically stay at a given location so you can plan your itinerary to the minute. After all, you want to be sure you leave enough time to enjoy a cup of hot chocolate at your local sweets shop before heading to your dinner reservations.”

Aspinall adds that the app also lists the different department and service hours at locations, which could help people plan their visits to leisure businesses – such as visitor attractions – in advance.

“Businesses can sometimes have multiple hours for different departments and special services,” he says. “Now on Google, you have access to these various hours, so you’ll know what time they start serving food at a nearby restaurant.”

Aspinall gives another example – the Liberty Science Center at the Liberty State Park in New Jersey. The park opens daily at 6am, but the centre opens its doors at various times and is closed on a Monday.

Google first launched Popular Times in July 2015, but until now the tool only presented historical trends about when a venue was busy.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
+ More news   
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Fleet
Fitness Motivator and Personal Trainer
Everyone Active
Salary: £Excellent salary + benefits
Job location: Easton, Bristol , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Aldershot
+ More jobs  

FEATURED SUPPLIERS

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Fitness Group Education

The Fitness Group provides education and workforce development for learners and fitness operators. [more...]
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
New real-time Google feature can tell how busy venues are
POSTED 28 Nov 2016 . BY Tom Walker
The service could potentially influence people’s choices on which leisure businesses to visit Credit: Shutterstock
Tech giant Google has updated its Popular Times app to stream data in real time, allowing users to see how busy a venue or place is before they get there.

The live information is based on anonymised location data farmed from app users who have enabled location services with Google apps.

As well as the number of people at a location, the real time stream also shows how long those people are staying in their location, indicating how busy or slow a specific venue is.

The service could potentially influence people’s choices on which leisure businesses to visit and which to pass on.

Jamie Aspinall, Google’s product manager, said: “Since introducing the Popular Times feature in Google Search and Maps last year, people have been able to check how busy a place typically is at different times of the week.

“Now, we’ve added a real-time look at how crowded a place is right now, to help them decide where and when to go.

“People seeking for a lively bar, for example, can check Popular Times for a sneak preview of what to expect when you arrive.”

“You can also check and see how long people typically stay at a given location so you can plan your itinerary to the minute. After all, you want to be sure you leave enough time to enjoy a cup of hot chocolate at your local sweets shop before heading to your dinner reservations.”

Aspinall adds that the app also lists the different department and service hours at locations, which could help people plan their visits to leisure businesses – such as visitor attractions – in advance.

“Businesses can sometimes have multiple hours for different departments and special services,” he says. “Now on Google, you have access to these various hours, so you’ll know what time they start serving food at a nearby restaurant.”

Aspinall gives another example – the Liberty Science Center at the Liberty State Park in New Jersey. The park opens daily at 6am, but the centre opens its doors at various times and is closed on a Monday.

Google first launched Popular Times in July 2015, but until now the tool only presented historical trends about when a venue was busy.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max result.
Les Mills launches reformer Pilates workout
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements and more contemporary exercises, choreographed to music. 
+ More news   
 
FEATURED SUPPLIERS

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Fitness Group Education

The Fitness Group provides education and workforce development for learners and fitness operators. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS