The new vice president and general manager of Premier Global NASM, Brad Tucker
How is tech affecting learning? Digital learning technology isn’t new; but its effectiveness continues to improve as technology advances. The huge advantage it offers is accessibility; it eliminates barriers for students who want to enter the industry, but can’t access a venue to study at times that suit them.
Utilising an online platform also creates a more flexible learning experience; students can decide to accelerate or slow learning, based on how they’re progressing.
Every student has unique learning needs, with some thriving on the live aspect of learning. We cater for this with weekly, live webinars delivered by our world-class tutor team, to create a learning experience that simulates the classroom environment.
Employers say they must provide extra training to ensure fitness staff are work-ready. How is Premier Global NASM addressing this? Training providers need to work with employers to ensure all fitness professionals have the skills to support their business objectives. We’re engaging with employers to understand where they see training gaps and we're also sharing ideas to enable the industry to find solutions. We can draw on our experiences in the US where we’re implementing programmes that address this problem. We’re currently exploring how we can introduce these to UK employers, tailoring them to the market.
We’re also addressing the issue through our education curriculum with NASM’s proprietary Optimum Performance Training™ (OPT™) model.
This model is unique to Premier Global NASM and is integrated into our new Diploma in Personal Training for Optimum Performance.
The OPT™ model helps new fitness professionals take the guesswork out of programme design, through a systematic training process that allows them to personalise and deliver safe, effective and consistent programming to clients.
The activity sector is aligning itself with the health sector. How are you helping the workforce deliver this agenda? We have experience in bridging the knowledge and credibility gap between professions through quality training and education. Our advanced specialisations in human movement science, such as NASM’s Corrective Exercise Specialist course and NASM’s Performance Enhancement Specialist course, are used by professionals in a variety of sectors, including health.
These specialisations allow for the application of key human movement principles that best meet each need and situation, whether they’re being utilised by a personal trainer, sports performance coach or a physiotherapist.
We’ll continue to work with ukactive and CIMSPA to support the development of a credible CPD model that supports career progression and career pathways.
Continuing education is vital to building knowledge among fitness professionals, improving service, protecting consumers and delivering public health outcomes. All of this combined will elevate the sector’s credibility and create opportunities to align with the health sector.
What are your ambitions? We intend to deliver a world class digital learning experience with high achievement rates and strong training outcomes that can support increased opportunity and credibility for our graduates.
We want to act as a primary advocate and positive voice for fitness professionals, opening as many doors as possible for them, from initial employment to ongoing career development.
We’ll expand our reach into other sectors, including elite sports. In the US, we’ve trained professionals across the NFL, NBA, MLB and NHL, and we’d like to bring our experience and knowledge in injury prevention and sports performance training to professional football and other sports in the UK.
We’ve already signed a well-known Premier League team, news of which we’ll share soon, so this work is beginning.
Lastly, we intend to be an industry advocate and work with key associations such as ukactive and CIMSPA to progress the sector, while delivering the most qualified graduates who'll inspire the masses to improve their health through physical activity.
NASM Facts NASM’s programmes reach over 50,000 fitness professionals and S&C coaches every year globally
Virtually all professional baseball (MLB), basketball (NBA) and American football (NFL) clubs in the US employ a NASM trained professional
Last year, Premier Global NASM trained 3,000 fitness professionals in the UK
About Brad Tucker
Drafted by the Philadelphia Phillies in 1999, Brad played professional baseball for almost two years. The game taught him a great deal about life, including discipline and teamwork.
Following his baseball career, Brad spent many years in sales before joining the National Academy of Sports Medicine (NASM) in 2008 as vice president of sales. Brad has an MBA from Arizona State University.
During his tenure with NASM, the company grew into the most respected provider of health and fitness certification in the US.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
The new vice president and general manager of Premier Global NASM, Brad Tucker
How is tech affecting learning? Digital learning technology isn’t new; but its effectiveness continues to improve as technology advances. The huge advantage it offers is accessibility; it eliminates barriers for students who want to enter the industry, but can’t access a venue to study at times that suit them.
Utilising an online platform also creates a more flexible learning experience; students can decide to accelerate or slow learning, based on how they’re progressing.
Every student has unique learning needs, with some thriving on the live aspect of learning. We cater for this with weekly, live webinars delivered by our world-class tutor team, to create a learning experience that simulates the classroom environment.
Employers say they must provide extra training to ensure fitness staff are work-ready. How is Premier Global NASM addressing this? Training providers need to work with employers to ensure all fitness professionals have the skills to support their business objectives. We’re engaging with employers to understand where they see training gaps and we're also sharing ideas to enable the industry to find solutions. We can draw on our experiences in the US where we’re implementing programmes that address this problem. We’re currently exploring how we can introduce these to UK employers, tailoring them to the market.
We’re also addressing the issue through our education curriculum with NASM’s proprietary Optimum Performance Training™ (OPT™) model.
This model is unique to Premier Global NASM and is integrated into our new Diploma in Personal Training for Optimum Performance.
The OPT™ model helps new fitness professionals take the guesswork out of programme design, through a systematic training process that allows them to personalise and deliver safe, effective and consistent programming to clients.
The activity sector is aligning itself with the health sector. How are you helping the workforce deliver this agenda? We have experience in bridging the knowledge and credibility gap between professions through quality training and education. Our advanced specialisations in human movement science, such as NASM’s Corrective Exercise Specialist course and NASM’s Performance Enhancement Specialist course, are used by professionals in a variety of sectors, including health.
These specialisations allow for the application of key human movement principles that best meet each need and situation, whether they’re being utilised by a personal trainer, sports performance coach or a physiotherapist.
We’ll continue to work with ukactive and CIMSPA to support the development of a credible CPD model that supports career progression and career pathways.
Continuing education is vital to building knowledge among fitness professionals, improving service, protecting consumers and delivering public health outcomes. All of this combined will elevate the sector’s credibility and create opportunities to align with the health sector.
What are your ambitions? We intend to deliver a world class digital learning experience with high achievement rates and strong training outcomes that can support increased opportunity and credibility for our graduates.
We want to act as a primary advocate and positive voice for fitness professionals, opening as many doors as possible for them, from initial employment to ongoing career development.
We’ll expand our reach into other sectors, including elite sports. In the US, we’ve trained professionals across the NFL, NBA, MLB and NHL, and we’d like to bring our experience and knowledge in injury prevention and sports performance training to professional football and other sports in the UK.
We’ve already signed a well-known Premier League team, news of which we’ll share soon, so this work is beginning.
Lastly, we intend to be an industry advocate and work with key associations such as ukactive and CIMSPA to progress the sector, while delivering the most qualified graduates who'll inspire the masses to improve their health through physical activity.
NASM Facts NASM’s programmes reach over 50,000 fitness professionals and S&C coaches every year globally
Virtually all professional baseball (MLB), basketball (NBA) and American football (NFL) clubs in the US employ a NASM trained professional
Last year, Premier Global NASM trained 3,000 fitness professionals in the UK
About Brad Tucker
Drafted by the Philadelphia Phillies in 1999, Brad played professional baseball for almost two years. The game taught him a great deal about life, including discipline and teamwork.
Following his baseball career, Brad spent many years in sales before joining the National Academy of Sports Medicine (NASM) in 2008 as vice president of sales. Brad has an MBA from Arizona State University.
During his tenure with NASM, the company grew into the most respected provider of health and fitness certification in the US.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
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sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK,
creating a next-generation public leisure, health and wellbeing hub for the local community.
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following
a £17m transformation designed to secure the long-term future of the public leisure asset and
reposition it as a community wellbeing hub.
The Gym Group, has announced that it's sustained positive trading momentum has continued
through the first half of 2026 and the company remains confident about the outlook.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
