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Equinox to open two new clubs in London
POSTED 25 Oct 2016 . BY Tom Walker
Equinox opened its first London club in the capital’s upmarket Kensington area in 2012
US-based health club chain Equinox has revealed plans to open two new properties in London.

The premium operator, which opened its first UK club in the capital’s upmarket Kensington area in 2012, said the two new clubs are part of plans for a “continued expansion throughout London in the coming years”.

The first of the new clubs, located at 12 St. James’s Street in central London, is set to open in 2017 while the second – in Shoreditch – will launch in 2019.

“St. James’s and Shoreditch represent two unique communities in our city, each, like Equinox, grounded in substance but elevated in style,” said Gentry Long, managing director of operations in the UK.

“Knowing that there is significant demand for the Equinox lifestyle in London, we feel confident that our offerings will further enhance the culture of these already vibrant neighbourhoods.”

He added that the concept for the St James’ club will be an “intimate addition to the company’s portfolio” and will distinguish itself from other clubs in the market with additional luxury amenities and a capped membership structure.

The club’s interior will be created designer Joyce Wang, while architecture firm Woods Bagot will build out plans to preserve original details of the historic building, fusing old and new to create a unique backdrop for this exclusive experience.

The club will also offer Tier X, Equinox’s bespoke, performance-driven health coaching, a boutique spa and lounge café.

Equinox currently operates 83 upscale, full-service clubs in the US and Canada, in addition to the single site in London.
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NEWS
Equinox to open two new clubs in London
POSTED 25 Oct 2016 . BY Tom Walker
Equinox opened its first London club in the capital’s upmarket Kensington area in 2012
US-based health club chain Equinox has revealed plans to open two new properties in London.

The premium operator, which opened its first UK club in the capital’s upmarket Kensington area in 2012, said the two new clubs are part of plans for a “continued expansion throughout London in the coming years”.

The first of the new clubs, located at 12 St. James’s Street in central London, is set to open in 2017 while the second – in Shoreditch – will launch in 2019.

“St. James’s and Shoreditch represent two unique communities in our city, each, like Equinox, grounded in substance but elevated in style,” said Gentry Long, managing director of operations in the UK.

“Knowing that there is significant demand for the Equinox lifestyle in London, we feel confident that our offerings will further enhance the culture of these already vibrant neighbourhoods.”

He added that the concept for the St James’ club will be an “intimate addition to the company’s portfolio” and will distinguish itself from other clubs in the market with additional luxury amenities and a capped membership structure.

The club’s interior will be created designer Joyce Wang, while architecture firm Woods Bagot will build out plans to preserve original details of the historic building, fusing old and new to create a unique backdrop for this exclusive experience.

The club will also offer Tier X, Equinox’s bespoke, performance-driven health coaching, a boutique spa and lounge café.

Equinox currently operates 83 upscale, full-service clubs in the US and Canada, in addition to the single site in London.
RELATED STORIES
Exclusive: Equinox vice-president Aaron Richter tells HCM about company's ambitious new fitness-focused hotel brand


Luxury fitness chain Equinox will theme its first hotel/health club hybrids around movement, nutrition and regeneration in an appeal to regular travellers who want to keep fit.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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