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NEWS
Brands ‘missing opportunities’ by focusing away from women’s sport
POSTED 17 Oct 2016 . BY Matthew Campelli
Laura Kenny was one of a number of successful female Team GB athletes
Brands partnering with sports events or organisations are not engaging sufficiently with the female population, according to the Sport and Recreation Alliance.

A poll conducted by the Alliance with Perkins Slade revealed that while 68 per cent of women watch the 2016 Rio Olympic Games, just 33.5 per cent of the mentions made by sponsors on social media in the first few days of the Games related to women’s sport.

Women make 85 per cent of all purchasing decisions, and they are becoming increasingly influenced by social media.

According to the study, 41 per cent of females said social media influenced their buying decisions. This increased to 67 per cent for women aged 18-34.

“Commercial brands are missing a clear opportunity to further increase the value of investment by ignoring the value of the pink pound,” said a statement made by the Alliance.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Brands ‘missing opportunities’ by focusing away from women’s sport
POSTED 17 Oct 2016 . BY Matthew Campelli
Laura Kenny was one of a number of successful female Team GB athletes
Brands partnering with sports events or organisations are not engaging sufficiently with the female population, according to the Sport and Recreation Alliance.

A poll conducted by the Alliance with Perkins Slade revealed that while 68 per cent of women watch the 2016 Rio Olympic Games, just 33.5 per cent of the mentions made by sponsors on social media in the first few days of the Games related to women’s sport.

Women make 85 per cent of all purchasing decisions, and they are becoming increasingly influenced by social media.

According to the study, 41 per cent of females said social media influenced their buying decisions. This increased to 67 per cent for women aged 18-34.

“Commercial brands are missing a clear opportunity to further increase the value of investment by ignoring the value of the pink pound,” said a statement made by the Alliance.
RELATED STORIES
Sport and Recreation Alliance takes over assets of volunteer charity Join In


Sport volunteer charity Join In Trust has closed its doors, with all its assets moving over to a consortium headed up by the Sport and Recreation Alliance.
Sport and Recreation Alliance: MPs should do more to champion grassroots sport


Politicians have been encouraged to devote more time championing grassroots sport in their local constituencies by the Sport and Recreation Alliance.
Corby MP recognised as grassroots sport champion


Tom Pursglove, MP for Corby and East Northamptonshire, has been recognised as the Grassroots Parliamentarian of the Year by the Sport and Recreation Alliance.
Data standardisation key for sports sector, says Sport and Recreation Alliance chief executive


The sports sector will need to standardise the way it uses data in order to provide a seamless experience for those wanting to participate in physical activity, according to the chief executive of the Sport and Recreation Alliance.
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Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
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Supporting long-term health: why whole body vibration belongs in clinical settings
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+ More featured suppliers  
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