Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
People profile
John Steele

Executive Director OF sport, Loughborough University


Loughborough University has revealed plans to open an innovative new hotel, targeting a large number of elite athletes who visit and train at the university.

Designed by David Morley Architects, the Elite Athlete Centre and Hotel (EAC) will feature 44 bedrooms and will be located at the heart of the university’s extensive sports campus, next to the Paula Radcliffe Athletics Stadium.

Described as the first of its kind in Europe, the hotel will house 20 specially-designed altitude rooms, allowing athletes to “live high while training low”. The rooms will prepare guests for competition by improving their oxygen carrying ability, as well as maximum oxygen take-up.

Other athlete-centric facilities at the hotel include fully-accessible bedrooms – capable of accommodating para-athletes – a nutrition lounge, an athletes’ relaxation area and a seminar space for 30 people.

Where did the idea come from? At Loughborough, we’ve been building an ecosystem for elite sport for a while. We felt an important part of the set-up would be to offer specialist accommodation to Someelite athletes, so the EAC is the last piece of the jigsaw for us and we’re very excited about it.

Tell us about the altitude rooms
Going to altitude camps usually means travelling – we wanted to take this out of the equation and offer athletes high altitude training in the UK.

There are only a handful of facilities in the world which provide the kind of rooms we’ll have. They’ll be able to simulate climatic altitude up to 5,000m

The tech, provided by a company called Sporting Edge, will allow us to inject air into the rooms which is either 10 or 7 per cent oxygen, while at the same time increasing nitrogen levels in the room.

This increases red cell count to achieve a 3-5 per cent improvement in performance. Gains can be considerable over time.

Who will use the EAC?
We expect it to be of interest to individuals – serious athletes training for triathlons or endurance events.

National governing bodies can use the facility, rather than camps abroad, we’ll work to attract pro teams in non-Olympic and Paralympic sports and hope athletes from other countries will come and use the EAC before taking part in competitions – as well as training camps.

What’s the bigger picture?
At Loughborough, we’re proud to be recognised globally as having one of the most advanced ecosystems for elite sport.

We have everyone from students setting out on their journey in elite sport, to athletes like swimmer Adam Peaty – a multiple gold medalist in his prime.

We also have an incredible diversity of excellence in areas from nutrition and conditioning coaching to physiotherapy, research and education: something that’s difficult to find anywhere else in the world.
Hotel rooms will have oxygen airstream 
kit by tech company Sporting Edge
Hotel rooms will have oxygen airstream kit by tech company Sporting Edge
FEATURED SUPPLIERS

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Fitness Group Education

The Fitness Group provides education and workforce development for learners and fitness operators. [more...]
Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
People profile
John Steele

Executive Director OF sport, Loughborough University


Loughborough University has revealed plans to open an innovative new hotel, targeting a large number of elite athletes who visit and train at the university.

Designed by David Morley Architects, the Elite Athlete Centre and Hotel (EAC) will feature 44 bedrooms and will be located at the heart of the university’s extensive sports campus, next to the Paula Radcliffe Athletics Stadium.

Described as the first of its kind in Europe, the hotel will house 20 specially-designed altitude rooms, allowing athletes to “live high while training low”. The rooms will prepare guests for competition by improving their oxygen carrying ability, as well as maximum oxygen take-up.

Other athlete-centric facilities at the hotel include fully-accessible bedrooms – capable of accommodating para-athletes – a nutrition lounge, an athletes’ relaxation area and a seminar space for 30 people.

Where did the idea come from? At Loughborough, we’ve been building an ecosystem for elite sport for a while. We felt an important part of the set-up would be to offer specialist accommodation to Someelite athletes, so the EAC is the last piece of the jigsaw for us and we’re very excited about it.

Tell us about the altitude rooms
Going to altitude camps usually means travelling – we wanted to take this out of the equation and offer athletes high altitude training in the UK.

There are only a handful of facilities in the world which provide the kind of rooms we’ll have. They’ll be able to simulate climatic altitude up to 5,000m

The tech, provided by a company called Sporting Edge, will allow us to inject air into the rooms which is either 10 or 7 per cent oxygen, while at the same time increasing nitrogen levels in the room.

This increases red cell count to achieve a 3-5 per cent improvement in performance. Gains can be considerable over time.

Who will use the EAC?
We expect it to be of interest to individuals – serious athletes training for triathlons or endurance events.

National governing bodies can use the facility, rather than camps abroad, we’ll work to attract pro teams in non-Olympic and Paralympic sports and hope athletes from other countries will come and use the EAC before taking part in competitions – as well as training camps.

What’s the bigger picture?
At Loughborough, we’re proud to be recognised globally as having one of the most advanced ecosystems for elite sport.

We have everyone from students setting out on their journey in elite sport, to athletes like swimmer Adam Peaty – a multiple gold medalist in his prime.

We also have an incredible diversity of excellence in areas from nutrition and conditioning coaching to physiotherapy, research and education: something that’s difficult to find anywhere else in the world.
Hotel rooms will have oxygen airstream 
kit by tech company Sporting Edge
Hotel rooms will have oxygen airstream kit by tech company Sporting Edge
LATEST NEWS
Researchers find that 90-120 minutes of strength training a week has longevity benefits
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of strength training a week may deliver some of the biggest long-term health rewards.
Everlast pushes internationally with Dublin site
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch of a club in Dublin.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027.
Total Fitness CEO Sophie Lawler launches leadership coaching venture
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping women realise their professional potential.
Anytime Fitness reaches milestone moment and targets Europe for growth
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate of growth this year, as parent company Purpose Brands targets further international expansion.
Everyone Active opens £33.9 million next-generation leisure and wellbeing hub
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating a next-generation public leisure, health and wellbeing hub for the local community.
YogaSix responds to Pilates boom with launch of strength-focused Y6 Core class
YogaSix, the yoga brand of Xponential Fitness, has launched a heated, Pilates-inspired class called Y6 Core.
Bromley’s £17m Walnuts revamp adds EGYM, rehab and recovery
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a £17m transformation designed to secure the long-term future of the public leisure asset and reposition it as a community wellbeing hub.
The Gym Group breaks the million members mark for the first time
The Gym Group, has announced that it's sustained positive trading momentum has continued through the first half of 2026 and the company remains confident about the outlook.
Hyrox offers charity spots in sold-out races
Hyrox has announced it will be working with a second charity in the upcoming season and offering charity spots in sold-out races.
+ More news   
 
FEATURED SUPPLIERS

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Fitness Group Education

The Fitness Group provides education and workforce development for learners and fitness operators. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS