Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
ASA chief executive Adam Paker departs
POSTED 19 Aug 2016 . BY Matthew Campelli
Paker joined the ASA in 2014 after three years with Commonwealth Games England
Adam Paker, the chief executive of the Amateur Swimming Association (ASA), has left the organisation.

Paker joined the national governing body in autumn 2014 after spending three years with Commonwealth Games England.

ASA chair Mike Farrar said that Paker had left a “strong legacy”, which included “reversing the declining participation numbers for swimming, encouraging greater diversity and promoting a new insight-led approach”, but the ASA would not comment any further on the nature of his departure.

When he joined the organisation, Paker stated that he wanted to “get more people swimming”.

According to Sport England’s latest Active People Survey, the number of people swimming over the 12 months from April 2015 has remained reasonably flat over the past two years at the 2.5m mark, representing an improvement on the steady decline in participation the sport had seen over the last decade.

Paker – alongside director of participation Nick Caplin – launched the ASA’s participation strategy last year, which set the ambitious target of returning the sport to its “heyday” when it counted on more than 3m regular participants.

However, the ASA will now search for a new chief executive to see that strategy through and will begin it search for a permanent leader in September. ASA chief operating officer Jane Nickerson takes over as interim CEO in the meantime.
RELATED STORIES
  Swimming pool numbers dip despite surge in new openings


The number of swimming pools in the UK continued to decrease over 2015/16 – although the number of new facilities opening doubled compared to the previous 12 months.
  Independent commission established to demonstrate benefits of swimming


Swimming’s effect on the physical and mental health of the population will be investigated by an independent commission established by the sport’s governing body.
  Marketing veteran Mike Thompson to drive ASA push to get people swimming again


The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the organisation’s marketing, communications and sponsorship teams and bring swimming back into vogue.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
+ More news   
LATEST JOBS
GP Exercise Referral Instructor
Everyone Active
Salary: £33,000pa + benefits
Job location: Harrow, Middlesex , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Enderby
+ More jobs  

FEATURED SUPPLIERS

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
Life Fitness/Hammer Strength

Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, su [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
ASA chief executive Adam Paker departs
POSTED 19 Aug 2016 . BY Matthew Campelli
Paker joined the ASA in 2014 after three years with Commonwealth Games England
Adam Paker, the chief executive of the Amateur Swimming Association (ASA), has left the organisation.

Paker joined the national governing body in autumn 2014 after spending three years with Commonwealth Games England.

ASA chair Mike Farrar said that Paker had left a “strong legacy”, which included “reversing the declining participation numbers for swimming, encouraging greater diversity and promoting a new insight-led approach”, but the ASA would not comment any further on the nature of his departure.

When he joined the organisation, Paker stated that he wanted to “get more people swimming”.

According to Sport England’s latest Active People Survey, the number of people swimming over the 12 months from April 2015 has remained reasonably flat over the past two years at the 2.5m mark, representing an improvement on the steady decline in participation the sport had seen over the last decade.

Paker – alongside director of participation Nick Caplin – launched the ASA’s participation strategy last year, which set the ambitious target of returning the sport to its “heyday” when it counted on more than 3m regular participants.

However, the ASA will now search for a new chief executive to see that strategy through and will begin it search for a permanent leader in September. ASA chief operating officer Jane Nickerson takes over as interim CEO in the meantime.
RELATED STORIES
Swimming pool numbers dip despite surge in new openings


The number of swimming pools in the UK continued to decrease over 2015/16 – although the number of new facilities opening doubled compared to the previous 12 months.
Independent commission established to demonstrate benefits of swimming


Swimming’s effect on the physical and mental health of the population will be investigated by an independent commission established by the sport’s governing body.
Marketing veteran Mike Thompson to drive ASA push to get people swimming again


The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the organisation’s marketing, communications and sponsorship teams and bring swimming back into vogue.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
Researchers in the US have identified an antibody which could greatly reduce the loss of lean muscle mass in people who are taking weight-loss medications.
Peloton signals potential move into reformer Pilates with Skop acquisition
Peloton has made the strategic acquisition of the Pilates start-up, Skōp, to support the expansion of its strength ecosystem.
Crunch Fitness creates more affordable reformer Pilates concept
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept designed to bring this fast growing, but rather expensive, modality into the mainstream.
+ More news   
 
FEATURED SUPPLIERS

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members. [more...]

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
17-18 Jun 2026

Elevate London

Excel London, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS