Who is Dyaco International and what are the commercial plans globally? Dyaco International is a global fitness company, founded in 1990, that manufactures world-class fitness and wellness products for home, commercial and medical markets. It owns both Spirit Fitness and Xterra Fitness.
2018 will be an incredibly busy, yet exciting year for Dyaco. Following the launch of our Global Commercial & Medical Division, we’re preparing to unveil a versatile range of new equipment across the Spirit Fitness, UFC (Ultimate Fighting Championship) and Johnny G brands in our portfolio.
By becoming a vehicle for these exciting brands, Dyaco plans to become a major player in the global fitness industry.
We’ve already turned heads with some major senior appointments, which will help us towards our goals. High-profile Dyaco International appointments so far include Daniel Clayton, former Vice President at Johnson Health Tech and Managing Director at Technogym Asia, who has joined as President - Dyaco Commercial & Medical Division. Alongside Daniel, industry renowned names Gary Peak, Robert Lake, Arjan van Dijk and Graham Stoney have also been appointed in senior roles.
What sort of things can we expect to see in the UK? We’ve launched Dyaco UK, which will have a direct office to drive the commercial, medical and retail business. With a specialist team and investment in resource, products and servicing, we’re able to better serve our existing customers but also attract new customers with a strong portfolio of products and brands.
There are some exciting new Spirit Fitness product launches, including the new Spirit Strength range and additions to the Spirit commercial CV line, which provide leisure club operators with high quality and affordable options for their locations. With the ever-growing popularity of functional fitness, we’re also excited to see the uptake of the UFC commercial range and the ability for clubs to have bespoke ‘UFC Zones’ complete with programming on their gym floors.
Who is the new team in the UK? We’ve got some great personnel on board. I’ll be heading up the UK business as Managing Director and we’re delighted to have been able to attract some big names from the fitness industry. Andy Loughray joins as UK Sales Director after six years at Matrix Fitness and previously spent over 14 years with Polaris Fitness. Sarah Hitchcock has been appointed as Commercial Director, previously holding the same role at Matrix Fitness UK after initially joining the company in 2009. Janette Rose has been appointed as Marketing Manager and also brings extensive fitness experience to the role, with previous posts at Precor, Matrix Fitness and Technogym.
How is Dyaco different from other fitness equipment suppliers? We very much see Dyaco as a disruptor in the health and fitness industry. While there are suppliers of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.
In recent years, the industry has moved on significantly in adopting digital technology but at the same time, gone back to basics with the popularity of bodyweight exercises, free weights and functional training. We cater for all markets and aim to be at the cutting edge of any developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.
Where can we see you this year? We’ll be exhibiting at FIBO, Elevate and ukactive events.
The Ultimate fitness equipment Dyaco holds the global licence to manufacture and distribute UFC branded Kombat and fitness equipment in both professional and retail markets.
With over 300 million fans worldwide, the agreement allows Dyaco and their customers to capitalise on the popularity of mixed martial arts and one of the most popular brands in the world.
The components within Dyaco’s UFC offering comprise: • UFC Ultimate Kombat – Commercial combat training equipment and accessories, including UFC branded gloves and punchbags.
• UFC Ultimate MXS (Strength Series) – Commercial selectorised strength and plate loaded machines, plus benches.
• UFC Ultimate Training – Functional Training Rigs, free weights and accessories.
UFC at-home products will be distributed directly to consumers through an agreement with global retail giant Amazon.
Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
UFC has over 300 million fans worldwide
Spirit Fitness Spirit Fitness has been manufacturing fitness equipment for over 30 years and is the core Commercial CV & Strength brand from Dyaco.
All products are built with premium-grade components to give users a smooth workout experience and the newly released Spirit 900 CV range is already proving a popular upgrade to clubs and facilities across a number of markets. The much-anticipated new strength range is due out later this year.
The new Spirit 900 CV range is proving popular with health club members
Johnny G by Spirit bikes Dyaco signed a development agreement with Spinning® inventor Johnny Goldberg and through Spirit Fitness, will manufacture the future generations of Johnny G indoor bikes to be provided alongside the very best programming.
In partnership with Johnny G, Dyaco will be at the forefront of developing the future of this timelessly popular fitness training category. Users will engage body, mind and bike for an authentic riding experience, inspiring them to ride beyond boundaries in a way that only Johnny G knows how.
The first wave of Johnny G by Spirit bikes will be launched this year and available to see at FIBO.
Indoor cycling legend Johnny G is working with Spirit Fitness
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Who is Dyaco International and what are the commercial plans globally? Dyaco International is a global fitness company, founded in 1990, that manufactures world-class fitness and wellness products for home, commercial and medical markets. It owns both Spirit Fitness and Xterra Fitness.
2018 will be an incredibly busy, yet exciting year for Dyaco. Following the launch of our Global Commercial & Medical Division, we’re preparing to unveil a versatile range of new equipment across the Spirit Fitness, UFC (Ultimate Fighting Championship) and Johnny G brands in our portfolio.
By becoming a vehicle for these exciting brands, Dyaco plans to become a major player in the global fitness industry.
We’ve already turned heads with some major senior appointments, which will help us towards our goals. High-profile Dyaco International appointments so far include Daniel Clayton, former Vice President at Johnson Health Tech and Managing Director at Technogym Asia, who has joined as President - Dyaco Commercial & Medical Division. Alongside Daniel, industry renowned names Gary Peak, Robert Lake, Arjan van Dijk and Graham Stoney have also been appointed in senior roles.
What sort of things can we expect to see in the UK? We’ve launched Dyaco UK, which will have a direct office to drive the commercial, medical and retail business. With a specialist team and investment in resource, products and servicing, we’re able to better serve our existing customers but also attract new customers with a strong portfolio of products and brands.
There are some exciting new Spirit Fitness product launches, including the new Spirit Strength range and additions to the Spirit commercial CV line, which provide leisure club operators with high quality and affordable options for their locations. With the ever-growing popularity of functional fitness, we’re also excited to see the uptake of the UFC commercial range and the ability for clubs to have bespoke ‘UFC Zones’ complete with programming on their gym floors.
Who is the new team in the UK? We’ve got some great personnel on board. I’ll be heading up the UK business as Managing Director and we’re delighted to have been able to attract some big names from the fitness industry. Andy Loughray joins as UK Sales Director after six years at Matrix Fitness and previously spent over 14 years with Polaris Fitness. Sarah Hitchcock has been appointed as Commercial Director, previously holding the same role at Matrix Fitness UK after initially joining the company in 2009. Janette Rose has been appointed as Marketing Manager and also brings extensive fitness experience to the role, with previous posts at Precor, Matrix Fitness and Technogym.
How is Dyaco different from other fitness equipment suppliers? We very much see Dyaco as a disruptor in the health and fitness industry. While there are suppliers of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.
In recent years, the industry has moved on significantly in adopting digital technology but at the same time, gone back to basics with the popularity of bodyweight exercises, free weights and functional training. We cater for all markets and aim to be at the cutting edge of any developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.
Where can we see you this year? We’ll be exhibiting at FIBO, Elevate and ukactive events.
The Ultimate fitness equipment Dyaco holds the global licence to manufacture and distribute UFC branded Kombat and fitness equipment in both professional and retail markets.
With over 300 million fans worldwide, the agreement allows Dyaco and their customers to capitalise on the popularity of mixed martial arts and one of the most popular brands in the world.
The components within Dyaco’s UFC offering comprise: • UFC Ultimate Kombat – Commercial combat training equipment and accessories, including UFC branded gloves and punchbags.
• UFC Ultimate MXS (Strength Series) – Commercial selectorised strength and plate loaded machines, plus benches.
• UFC Ultimate Training – Functional Training Rigs, free weights and accessories.
UFC at-home products will be distributed directly to consumers through an agreement with global retail giant Amazon.
Dyaco's UFC offering includes functional, free weight, combat and strength training equipment
UFC has over 300 million fans worldwide
Spirit Fitness Spirit Fitness has been manufacturing fitness equipment for over 30 years and is the core Commercial CV & Strength brand from Dyaco.
All products are built with premium-grade components to give users a smooth workout experience and the newly released Spirit 900 CV range is already proving a popular upgrade to clubs and facilities across a number of markets. The much-anticipated new strength range is due out later this year.
The new Spirit 900 CV range is proving popular with health club members
Johnny G by Spirit bikes Dyaco signed a development agreement with Spinning® inventor Johnny Goldberg and through Spirit Fitness, will manufacture the future generations of Johnny G indoor bikes to be provided alongside the very best programming.
In partnership with Johnny G, Dyaco will be at the forefront of developing the future of this timelessly popular fitness training category. Users will engage body, mind and bike for an authentic riding experience, inspiring them to ride beyond boundaries in a way that only Johnny G knows how.
The first wave of Johnny G by Spirit bikes will be launched this year and available to see at FIBO.
Indoor cycling legend Johnny G is working with Spirit Fitness
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
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Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
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The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK,
creating a next-generation public leisure, health and wellbeing hub for the local community.
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following
a £17m transformation designed to secure the long-term future of the public leisure asset and
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The Gym Group, has announced that it's sustained positive trading momentum has continued
through the first half of 2026 and the company remains confident about the outlook.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
