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Rio 2016 to inspire a third of women to become more physically active
POSTED 05 Aug 2016 . BY Matthew Campelli
The Games are expected to inspire more women than men to take part in sport Credit: wavebreakmedia/Shutterstock.com
More than a third of women will be inspired by the Rio 2016 Olympics to take part in physical activity, according to a study commissioned by the Sport and Recreation Alliance.

The survey found that 38 per cent of women feel that the event will give them a shot of encouragement when it comes to going out and getting active, compared to 27 per cent of their male counterparts.

Alliance chief executive Emma Boggis said that sporting events were “one way to encourage the nation to be more active” and it was “promising to see that women are responding positively to Rio 2016”.

“Inspiration is one thing, putting it into practice is another and that is why so many of our members run programmes and initiatives for women and men, young and old to help get the nation moving through grassroots sport and recreation,” she added.

A number of initiatives were referenced by the Alliance as activities women could take part in if they were inspired to participate in sport.

The Lawn Tennis Association’s (LTA) Tennis Tuesdays, which is designed for 20-34 year-old women, and the Football Association’s (FA) Soccercise – and aerobic class combined with football – were highlighted.

Women becoming increasingly physically active is also a positive sign for the next generation, added Boggis.

She said: “It is also important given we know that women are often the decision makers when it comes to the activities their children do or they do as a family.”
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The sports sector will need to standardise the way it uses data in order to provide a seamless experience for those wanting to participate in physical activity, according to the chief executive of the Sport and Recreation Alliance.
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Improving gender diversity on the boards of sport governing bodies is likely to be addressed prominently in the government’s sport governance code, according to the chief executive of the Sport and Recreation Alliance.
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Jobs    News   Products   Magazine
NEWS
Rio 2016 to inspire a third of women to become more physically active
POSTED 05 Aug 2016 . BY Matthew Campelli
The Games are expected to inspire more women than men to take part in sport Credit: wavebreakmedia/Shutterstock.com
More than a third of women will be inspired by the Rio 2016 Olympics to take part in physical activity, according to a study commissioned by the Sport and Recreation Alliance.

The survey found that 38 per cent of women feel that the event will give them a shot of encouragement when it comes to going out and getting active, compared to 27 per cent of their male counterparts.

Alliance chief executive Emma Boggis said that sporting events were “one way to encourage the nation to be more active” and it was “promising to see that women are responding positively to Rio 2016”.

“Inspiration is one thing, putting it into practice is another and that is why so many of our members run programmes and initiatives for women and men, young and old to help get the nation moving through grassroots sport and recreation,” she added.

A number of initiatives were referenced by the Alliance as activities women could take part in if they were inspired to participate in sport.

The Lawn Tennis Association’s (LTA) Tennis Tuesdays, which is designed for 20-34 year-old women, and the Football Association’s (FA) Soccercise – and aerobic class combined with football – were highlighted.

Women becoming increasingly physically active is also a positive sign for the next generation, added Boggis.

She said: “It is also important given we know that women are often the decision makers when it comes to the activities their children do or they do as a family.”
RELATED STORIES
Activity operators offered inside track on engaging with public health bodies


A piece of work which offers sport and physical activity bodies advice on engaging with public health organisations has been published by the Sport and Recreation Alliance and ukactive.
Data standardisation key for sports sector, says Sport and Recreation Alliance chief executive


The sports sector will need to standardise the way it uses data in order to provide a seamless experience for those wanting to participate in physical activity, according to the chief executive of the Sport and Recreation Alliance.
Governance code expected to address lack of gender diversity on sports boards


Improving gender diversity on the boards of sport governing bodies is likely to be addressed prominently in the government’s sport governance code, according to the chief executive of the Sport and Recreation Alliance.
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Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
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