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Jake Shand joins Beachbody Live to lead instructor training division
POSTED 29 Jul 2016 . BY Tom Walker
Shand joins Beachbody after a six-year stint at Les Mills
Former Les Mills marketing director Jake Shand has joined instructor training and group exercise provider Beachbody Live UK.

Shand, who has been appointed senior director, will head up the company’s instructor training division.

Before joining Beachbody, he had a six-year stint at Les Mills and has led the marketing for brands across the UK and New Zealand.

Founded in 1998, US–based Beachbody is the creator of some of the most popular fitness and weight-loss solutions in the US, such as P90X, Insanity, and PiYo.

Earlier this year, Beachbody UK launched new instructor training workshops for a group fitness version of the P90X programme – a full-body, strength-training format.

UK-based group exercise instructors and club operators can visit www.P90XLIVE.co.uk for a schedule of instructor training workshops nationwide.
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Planet Fitness deal hints at blueprint for global expansion
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Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Jake Shand joins Beachbody Live to lead instructor training division
POSTED 29 Jul 2016 . BY Tom Walker
Shand joins Beachbody after a six-year stint at Les Mills
Former Les Mills marketing director Jake Shand has joined instructor training and group exercise provider Beachbody Live UK.

Shand, who has been appointed senior director, will head up the company’s instructor training division.

Before joining Beachbody, he had a six-year stint at Les Mills and has led the marketing for brands across the UK and New Zealand.

Founded in 1998, US–based Beachbody is the creator of some of the most popular fitness and weight-loss solutions in the US, such as P90X, Insanity, and PiYo.

Earlier this year, Beachbody UK launched new instructor training workshops for a group fitness version of the P90X programme – a full-body, strength-training format.

UK-based group exercise instructors and club operators can visit www.P90XLIVE.co.uk for a schedule of instructor training workshops nationwide.
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max result.
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Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]

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Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
IndigoFitness

At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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