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NEWS
Embarrassed mums ‘preventing kids from learning to swim’
POSTED 27 Jul 2016 . BY Tom Walker
More than a third (38 per cent) of mums are worried their children aren't strong swimmers
More than half of British mothers have been put off teaching their own child to swim – due to a fear of being seen in a bathing suit.

The lack of body confidence among British mums – and the resulting reluctance to hit the pool – is having a potentially disastrous effect on the swimming ability of the next generation, with 38 per cent of mums admitting that their child couldn’t be described as a ‘strong swimmer’.

The figures come from a new report by leisure centre operator Everyone Active, which surveyed 1,000 mothers across the UK.

Other findings from the report include that a quarter (27 percent) of mums said they can’t remember the last time they went for a swim.

Double Olympic champion swimmer Becky Adlington – a long-time advocate of family swimming – said: “It is such a shame seeing these statistics.

“As a woman I understand it, but more definitely needs to be done to help and encourage women to feel more confident. Swimming is an amazing sport with so many health benefits and for kids it's even more important with it being a life skill.”

A potential remedy could be women-only swimming sessions. One of these female-only programmes is currently being trialled by Everyone Active, as part of efforts to encourage women and mothers to feel more comfortable and confident while swimming.

Jacqui Tillman, group swim manager for Everyone Active, said: “In an age obsessed with body perfection, we actively support and encourage the celebration of women of all body shapes and welcome them to our women only swim sessions if they feel more comfortable surrounded by other women, and can attend in whatever they feel happy swimming in.”
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Jobs    News   Products   Magazine
NEWS
Embarrassed mums ‘preventing kids from learning to swim’
POSTED 27 Jul 2016 . BY Tom Walker
More than a third (38 per cent) of mums are worried their children aren't strong swimmers
More than half of British mothers have been put off teaching their own child to swim – due to a fear of being seen in a bathing suit.

The lack of body confidence among British mums – and the resulting reluctance to hit the pool – is having a potentially disastrous effect on the swimming ability of the next generation, with 38 per cent of mums admitting that their child couldn’t be described as a ‘strong swimmer’.

The figures come from a new report by leisure centre operator Everyone Active, which surveyed 1,000 mothers across the UK.

Other findings from the report include that a quarter (27 percent) of mums said they can’t remember the last time they went for a swim.

Double Olympic champion swimmer Becky Adlington – a long-time advocate of family swimming – said: “It is such a shame seeing these statistics.

“As a woman I understand it, but more definitely needs to be done to help and encourage women to feel more confident. Swimming is an amazing sport with so many health benefits and for kids it's even more important with it being a life skill.”

A potential remedy could be women-only swimming sessions. One of these female-only programmes is currently being trialled by Everyone Active, as part of efforts to encourage women and mothers to feel more comfortable and confident while swimming.

Jacqui Tillman, group swim manager for Everyone Active, said: “In an age obsessed with body perfection, we actively support and encourage the celebration of women of all body shapes and welcome them to our women only swim sessions if they feel more comfortable surrounded by other women, and can attend in whatever they feel happy swimming in.”
MORE NEWS
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
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Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
COMPANY PROFILES
Perfect Gym Solutions S.A.

Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in fitness [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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